# Micro-Etched Filter Face Masks The 'VoGuard' Face Mask is Highly Breathable and Easy to Clean By Michael Hemsworth | Published 2020-10-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/voguard-face-mask References: [yankodesign](https://www.yankodesign.com/2020/10/18/this-washable-face-mask-with-a-patented-micro-etched-filter-can-be-reused-over-and-over-again/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+yankodesign+%28Yanko+Design+-+Form+Beyond+Function%29) & [kickstarter](https://www.kickstarter.com/projects/vaultcreation/voguard-eco-friendly-reusable-mask-with-washable-filters?utm_source=kickbooster-direct&utm_medium=kickbooster&utm_content=link&utm_campaign=b53fafd9) The 'VoGuard' face mask is a protective piece of equipment for those who are looking for an alternative to [disposable face coverings](https://www.trendhunter.com/trends/glass-001-artistry-mask) in a bid to help reduce the amount of waste created by the essential accessory. The mask is achieved with a medical-grade PVC outer design that is capable of conforming comfortably to virtually any face shape and can be easily washed between uses. The mask even works with a [polyester filter](https://www.trendhunter.com/trends/chip-vac) that is covered with five-micron-sized perforations in the film that will help to trap particles and inhalants as they let fresh air pass through; this filter can then be washed and [reused for up to six months](https://www.trendhunter.com/trends/everlast-eye-mask). The 'VoGuard' face mask offers a comfort-focused design that is also capable of being collapsed down for easy storage between wears. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 89% | Activity: 77% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Reusable Face Masks:** The trend towards eco-friendly and reusable protective face masks creates a market for companies to develop innovative cleaning and filtration technologies. - **Micro-etching Technology:** Micro-etching technology used in the 'VoGuard' face mask presents opportunities to develop products with improved air filtration and breathability. - **Flexible Mask Design:** The trend towards personalized mask designs opens a window for innovative companies to create masks that fit and conform to different face sizes and shapes. ### Who This Affects Most - **Healthcare:** The healthcare industry can incorporate the 'VoGuard' face mask technology into personal protective equipment to enhance breathability and improve the durability of masks. - **Fashion:** Fashion companies can incorporate eco-friendly and sustainable materials into their mask design and develop personalized mask designs that cater to different consumers. - **Manufacturing:** Manufacturing companies can adopt the micro-etching technology used in 'VoGuard' face mask production to develop and produce more efficient air filtration solutions for various environments. ## Related on Trend Hunter - [Customizable Style Face Masks](https://www.trendhunter.com/trends/rpur-fiit.md) - [Aerodynamic Filtration Face Masks](https://www.trendhunter.com/trends/goa-face-protector.md) - [Copper-Infused Face Masks](https://www.trendhunter.com/trends/aebl-epion.md) - [Air-Blowing Face Masks](https://www.trendhunter.com/trends/air-mask.md) - [Powered Breathability Face Masks](https://www.trendhunter.com/trends/performance-face-mask.md) - [Voice-Quieting Face Masks](https://www.trendhunter.com/trends/voiceabsorbing-face-mask.md) - [Wearer-Analyzing Respirators](https://www.trendhunter.com/trends/ebcare-mask.md) - [Air-Controlling VR Masks](https://www.trendhunter.com/trends/airres-mask.md) - [Connected Emotive Face Masks](https://www.trendhunter.com/trends/w3e-mask-expressive-emotion.md)