# Boxed Model Ads The Vogele Shoes Campaign Features Leggy Mixed Media Models By Meghan Young | Published 2011-12-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/vogele-shoes-campaign References: [ibelieveinadv](http://www.ibelieveinadv.com/2011/12/vogele-shoes-box-models/) & [jvm.ch](http://www.jvm.ch/) The Vogele Shoes campaign shows one way to direct a person's eye to exactly where the true place of interest should lie. In this case, that would be the feet, and as an natural extension, the legs. The print ads draw the eyes to that region by contrasting it interestingly with an illustration of the rest of the body. Instead of having a full model present, or just the legs, the Vogele Shoes campaign uniquely makes this into mixed media ads. Conceived and executed by [Zurich](https://www.trendhunter.com/trends/kith-x-birkenstock-1)-based ad agency Jung von Matt / Limmat, the Vogele Shoes campaign utilizes an appropriate surface as its canvas as well: A shoebox. All together, the print ads are absolutely flawless. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 47% | Activity: 38% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What Makes This Trend Stand Out - **Mixed Media Advertising:** The use of mixed media in advertising campaigns creates unique and eye-catching visuals, providing opportunities for creative storytelling and engaging audiences. - **Focus on Body Parts:** Highlighting specific body parts in advertising campaigns creates visual interest and draws attention to the product or message being promoted. - **Canvas Innovation:** Transforming unconventional surfaces, such as a shoebox, into advertising canvases provides an opportunity for brands to showcase their creativity and stand out from traditional methods. ### Sectors Adopting This - **Advertising:** The advertising industry can leverage mixed media techniques to create impactful and memorable campaigns that capture audience attention and generate brand recognition. - **Fashion:** Fashion brands can employ the technique of focusing on specific body parts to highlight their products and create visually compelling campaigns. - **Packaging:** The packaging industry can explore innovative ways to transform ordinary packaging materials, like shoeboxes, into interactive and visually appealing canvases for brand communication. ## Related on Trend Hunter - [Comfort-Focused Footwear Ads](https://www.trendhunter.com/trends/aldo-spring-2024-campaign.md) - [Haute Auto Pattern Campaigns](https://www.trendhunter.com/trends/audi-car-couture.md) - [Packaging-Inspired Footwear Designs](https://www.trendhunter.com/trends/box-shoe.md) - [Swedish Streetwear Campaigns](https://www.trendhunter.com/trends/festive-2024-campaign.md) - [Whimsical High-Fashion Holiday Campaigns](https://www.trendhunter.com/trends/roger-vivier-holiday-2025.md) - [Stylistic Footwear Campaigns](https://www.trendhunter.com/trends/make-your-way-campaign.md) - [Ice Cream Popsicle Campaigns](https://www.trendhunter.com/trends/devoured-campaign.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md)