# Vodka Trend Report Discover How This Popular Spirit Influences Everything from Art to Advertising By Taylor Keefe | Published 2012-03-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/vodka-trend-report References: [trendreports](http://www.trendreports.com/research/vodka) Imagine enjoying an ethical, fair-trade vodka with a splash of freshly squeezed organic vegetables, topped with spices and olive? Or, how about experiencing different levels of intoxication via a smartphone app? Filled with over 500 examples of market research, accompanied by 60 PRO Trends, the [Vodka Trend Report](http://www.trendreports.com/research/vodka) covers everything from innovative cocktail recipes to eclectic bottle designs and branding campaigns. How can different patterns in the vodka industry influence change in the art world? Do celebrity endorsements help a brand's image, or is it rejected by the public? Over the past year, we've track vodka trends that answer these questions. For example, in our report, we feature a PRO Trend called *Creative Alcobranding*, outlining how artists, celebrities, marketers and creatives come together to enhance products, create provocative ads and attempt to expand the already widespread appeal of their vodka products. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 35% | Activity: 36% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Ethical Vodka:** Opportunity to create and market ethical, fair-trade vodka that appeals to environmentally conscious consumers. - **Intoxication Tracking:** Opportunity to develop a smartphone app that allows users to track and monitor their level of intoxication. - **Creative Alcobranding:** Opportunity for artists, celebrities, marketers, and creatives to collaborate and enhance vodka products with provocative ads and designs. ### Where This Applies - **Vodka Industry:** Opportunity for the vodka industry to embrace ethical practices and cater to the demand for environmentally friendly products. - **Technology Industry:** Opportunity for the technology industry to create innovative smartphone apps that track and monitor alcohol consumption. - **Advertising Industry:** Opportunity for the advertising industry to collaborate with artists and celebrities to create impactful branding campaigns for vodka products. ## Related on Trend Hunter - [Wellness-Focused Vodka Beverages](https://www.trendhunter.com/trends/functional-wellness-ingredients.md) - [High-End Spirit Canned Drinks](https://www.trendhunter.com/trends/sparkling-vodka-drink.md) - [Premium Vodka Brand Cocktails](https://www.trendhunter.com/trends/absolut-cocktails.md) - [AR-Powered Vodka Campaigns](https://www.trendhunter.com/trends/titos-vodka.md) - [Fruit-Forward Vodka Cocktails](https://www.trendhunter.com/trends/squeezed-vodka-cocktails.md) - [Collaborative Spiced Vodka](https://www.trendhunter.com/trends/absolut-x-tabasco.md) - [Green Tea-Infused Canned Vodkas](https://www.trendhunter.com/trends/green-tea-vodka.md) - [Deconstructed Vodka-Carrying Bags](https://www.trendhunter.com/trends/nemiroff-and-ksenia-schnaider.md) - [Fizzy Vodka Crossover Cans](https://www.trendhunter.com/trends/absolut-vodka-sprite.md)