# Vodka-Infused Whipped Creams Vanilla, Caramel & Mocha Whipshots Elevate Drinks & Desserts By Laura McQuarrie | Published 2021-12-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/vodka-infused-whipped-cream References: [prnewswire](https://www.prnewswire.com/news-releases/starco-brands-stcb-and-global-artist-cardi-b-launch-whipshots-a-game-changing-vodka-infused-whipped-cream-301435082.html) & [whipshots](http://www.whipshots.com) Luxury and indulgence are combined in the form of Whipshots, a [vodka-infused whipped cream](https://www.trendhunter.com/trends/whipnotic-dubai-chocolate) treat that instantly adds sophistication to drinks and desserts. With 10% ABV, Whipshots shake up the world of spirits and they do so with fun flavors like Caramel, Mocha and Vanilla, and eye-catching packaging to match. Ross Sklar, CEO of [Starco Brands](https://www.trendhunter.com/trends/whipshots-peppermint), says "Whipshots is one of the most innovative products to ever hit the spirits vertical. This combines delectable flavors, cutting edge creative direction and a world-class celebrity and influencer strategy." Starco Brands officially launched Whipshots with Cardi B and every day throughout the month of December, the brand will be dropping 500 cans for purchase through the official Whip Drop program. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 79% | Activity: 96% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Vodka-infused Whipped Creams:** Infusing vodka into whipped creams opens up the possibility for even more creative and indulgent dessert offerings. - **Fun Flavored & Branded Spirits:** Creative and fun flavors, combined with strong branding and celebrity/influencer endorsements, can make spirits more appealing to younger and trendier markets. - **Limited Release Exclusivity:** Creating limited release exclusivity can generate more buzz and demand for a product, especially when combined with celebrity/influencer partnerships and a strong digital marketing strategy. ### Sectors Adopting This - **Food & Beverage:** The food & beverage industry can incorporate fun and unique flavors into their products, even in unexpected places like whipped cream. - **Alcohol & Spirits:** The spirits industry can incorporate more innovative flavor combinations and limited release exclusivity, along with strategic partnerships and influencer marketing, to distinguish themselves from competitors. - **Marketing & Advertising:** The marketing and advertising industry can take inspiration from Whipshots' celebrity and influencer partnerships, as well as their unique digital marketing strategy to create buzz and demand for products. ## Related on Trend Hunter - [Romantic Vodka Whipped Creams](https://www.trendhunter.com/trends/whipshots-strawberry.md) - [Boozy Chocolate Whipped Creams](https://www.trendhunter.com/trends/chocolate-whipshots.md) - [Boozy Holiday Whipped Creams](https://www.trendhunter.com/trends/whipshots-peppermint.md) - [Autumnal Boozy Whipped Creams](https://www.trendhunter.com/trends/pumpkin-spice-whipshots.md) - [Cake-Flavored Spiked Whipped Creams](https://www.trendhunter.com/trends/king-cake-whipshots.md) - [Boozy Lime-Flavored Whips](https://www.trendhunter.com/trends/cardi-b-1.md) - [Alcohol-Infused Whipped Creams](https://www.trendhunter.com/trends/alcoholinfused-whipped-creams.md) - [Gamified Whipped Cream Kits](https://www.trendhunter.com/trends/whipster.md) - [American Liquor-Infused Whipped Creams](https://www.trendhunter.com/trends/liquor-whipped-cream.md)