# Cirtusy Vodka Cans Social Lite Vodka in a Can is a Guilt-Free Sugarless Health-Conscious Beverage By Laura McQuarrie | Published 2016-04-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/vodka-in-a-can References: [marketingmag](http://www.marketingmag.ca/brands/social-lite-vodka-launches-in-ontario-172640?rss=yes) & [facebook](https://www.facebook.com/SoCIALLITEvodka/?fref=ts) [Social Lite](https://www.trendhunter.com/trends/wine-spritz) Vodka in a can was developed by two entrepreneurs from Toronto, Dan Beach and Kevin Folk, who craved a health-conscious beverage they could enjoy with friends, without feeling awful the next day. As a result, Social Lite was created as a vodka-based beverage that's made without sugar and artificial sweeteners. Fresh flavors like Lemon Cucumber Mint and Lime Ginger come in slender cans that boast only 80 calories. The health-conscious beverages are skewed towards women, but the brand also appeals to people who strive for balance in their lives through healthy avtivities and socializing. CEO of [Venture Communications](https://www.trendhunter.com/trends/minnie-bird) and former Dragons' [Den](https://www.trendhunter.com/trends/pakt) star Arlene Dickinson is now a Social Lite partner and is working to push the product's packaging, personality and presence of the Canadian start-up on the market. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 69% | Activity: 82% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Health-conscious Beverages:** There's a growing market for sugarless and low-calorie drinks that offer a healthier option for consumers looking to socialize without any negative after-effects. - **Canned Cocktails:** Canned cocktails provide a convenient and portable option for enjoying alcoholic beverages on the go, and brands can differentiate themselves by offering unique and tasty flavor combinations. - **Female-targeted Brands:** Brands that appeal to women's health and wellness goals, while still providing fun and social drinking options, have a unique opportunity for growth in the market. ### Who This Affects Most - **Alcoholic Beverages:** With increasing demand for healthier options, there is room for innovation and disruption in the alcoholic beverage industry by creating low-calorie and sugarless options. - **Packaging:** As a relatively new player in the market, Social Lite has the opportunity to further innovate its packaging and stand out on the shelves among other canned cocktails. - **Marketing and Advertising:** Social Lite's partnership with Arlene Dickinson demonstrates the potential for growth through effective marketing and advertising to attract a female consumer demographic. ## Related on Trend Hunter - [Fruity RTD Wine Spritz Cans](https://www.trendhunter.com/trends/wine-spritz.md) - [Fruit-Forward Bag-in-Box Beverages](https://www.trendhunter.com/trends/4l-fruit-punch-box.md) - [Culinary-Inspired Vodka Sodas](https://www.trendhunter.com/trends/vaqit.md) - [Zero-Sugar Vodka-Based Seltzers](https://www.trendhunter.com/trends/global-brands.md) - [Low-Calorie Sugar-Free Cocktails](https://www.trendhunter.com/trends/vk-soda.md) - [Low-Calorie RTD Vodka Cocktails](https://www.trendhunter.com/trends/vodka-refreshers.md) - [Alcohol-Free Canned Seltzers](https://www.trendhunter.com/trends/soft-seltzers.md) - [Vodka Soda Lemonades](https://www.trendhunter.com/trends/vodka-soda-lemonade.md) - [Socialite-Approved Canned Cocktails](https://www.trendhunter.com/trends/canned-vodka-soda.md)