# Celebratory Vodka Magnums Vodka Cruiser Celebrates Turning 21 with New 3.1L Cruiser Magnums By Niko Pajkovic | Published 2022-03-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/vodka-cruiser References: [manofmany](https://manofmany.com/lifestyle/drinks/vodka-cruisers-magnum-bottle?utm_source=feedly&utm_medium=webfeeds) & [vodkacruiser.au](https://www.vodkacruiser.com.au/)  To celebrate its 21st anniversary, the Australian vodka brand [Vodka Cruiser](https://www.trendhunter.com/trends/600ml-long-necks) has announced that it will be releasing a new [limited edition](https://www.trendhunter.com/trends/smirnoff-electric-guava) 3.1L Cruiser Magnum. To promote the luxurious new offering, the company will be giving away bottles to 21 fans who share the news on social media. The magnums will be available in three [fan-favorite flavors](https://www.trendhunter.com/trends/combo-flavor-variety-pack): Juicy Watermelon, Lush Guava, and Wild Raspberry. As for the actual bottles, the new magnums will resemble the classic Cruiser but in a more lavish Champagne-style design that can hold 11 standard drinks. “It’s been a tough few years for bars and clubs across the country. While we weren’t able to celebrate Vodka Cruiser’s 21st birthday last year with the ups and downs of the pandemic, we are beyond excited to really get the party started in 2022 by launching the Cruiser Magnums with our partner venues!" said Michael O’Donoghue, Brand Manager at Vodka Cruiser. Image Credit: Vodka Cruiser ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 4% | Activity: 3% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Large-format Packaging:** Opportunity for brands to offer bigger packaging sizes to celebrate special occasions, generating excitement and brand loyalty. - **Social Media Giveaways:** Opportunity for brands to leverage social media to engage with and reward customers, creating a sense of community and word-of-mouth promotion. - **Luxurious Packaging Design:** Opportunity for brands to differentiate themselves through premium packaging design, adding perceived value and sophistication to their products. ### Who This Affects Most - **Alcoholic Beverages:** Opportunity for alcoholic beverage brands to release special edition large-format bottles for celebrations and events, boosting sales and creating excitement among customers. - **Marketing and Advertising:** Opportunity for marketing and advertising agencies to develop creative social media campaigns and giveaways that build brand awareness, loyalty, and engagement among customers. - **Packaging Design:** Opportunity for packaging design firms to partner with alcohol brands to create luxurious and innovative packaging designs that differentiate products and increase their perceived value. ## Related on Trend Hunter - [Long Neck Vodka Seltzers](https://www.trendhunter.com/trends/600ml-long-necks.md) - [Socialite-Approved Canned Cocktails](https://www.trendhunter.com/trends/canned-vodka-soda.md) - [Vodka-Based Lemonade Flavor Lineups](https://www.trendhunter.com/trends/vodkabased-lemonade.md) - [Champagne-Inspired Whisky Bottles](https://www.trendhunter.com/trends/fireball-dragnum.md) - [Summer-Ready RTD Launches](https://www.trendhunter.com/trends/absolut-ocean-spray-variety.md) - [High-End Spirit Canned Drinks](https://www.trendhunter.com/trends/sparkling-vodka-drink.md) - [Fizzy Vodka Crossover Cans](https://www.trendhunter.com/trends/absolut-vodka-sprite.md) - [Fruity Vodka Crossover Drinks](https://www.trendhunter.com/trends/absolut-1.md) - [Low-Calorie RTD Vodka Cocktails](https://www.trendhunter.com/trends/vodka-refreshers.md)