# Feminine Vodka Packaging A.M. Baumann's Concept Vodka Cans Highlight Soft, Fruity Flavors By Laura McQuarrie | Published 2014-07-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/vodka-can References: [packagingoftheworld](http://www.packagingoftheworld.com/2014/07/blackout-vodka-concept.html) & [amb-design.net](http://amb-design.net/right-here-right-now/) Blackout Vodka is a concept [vodka can packaging](https://www.trendhunter.com/trends/beverage-packaging-design) developed as part of a personal project by A.M. Baumann that highlights the vibrant and fresh flavors of each drink. The can designs are unusually feminine, featuring varieties like cherry, hibiscus, peach, diamond and [litchi](https://www.trendhunter.com/trends/the-drinks-bureaus-lychee-martini), which are presented with a soft pastel-like color palette. As well as color, each can is differentiated by a small symbol that captures the essence of the drink. Additionally, each of the cans is adorned with an icon of a head wearing an almost tribal headdress that shows off the indulgent style of the drink. The premium line of vodka drinks are presented in cans with a [matte finish](https://www.trendhunter.com/trends/modern-can) and a confident slogan that reads: "You’re gonna love it." ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 11% | Activity: 43% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Feminine Alcohol Packaging:** Opportunity to create more gender-specific packaging designs for alcoholic beverages that appeal to female consumers. - **Fruit-flavored Alcohol:** Potential for developing new flavors and variations of alcoholic beverages that cater to the demand for fresh and vibrant fruity tastes. - **Premium Canned Beverages:** Disruptive innovation opportunity to introduce high-quality, sophisticated canned drinks with a matte finish and unique branding. ### Industries Being Reshaped - **Alcoholic Beverage Packaging:** Opportunity for packaging companies to create feminine and visually appealing designs specifically for alcoholic beverages. - **Alcoholic Beverage Production:** Potential for alcohol producers to expand their product lines by introducing new fruit-flavored variations to target a broader consumer base. - **Canned Beverage Manufacturing:** Possibility for manufacturers to capitalize on the emerging trend of premium canned beverages by producing high-quality drinks with innovative packaging. ## Related on Trend Hunter - [Carton-Packaged Milk Vodkas](https://www.trendhunter.com/trends/black-cow-pure-milk-vodka.md) - [Sporty Vodka Cocktails](https://www.trendhunter.com/trends/vodkade.md) - [Accessible Cooler Packaging](https://www.trendhunter.com/trends/vodka-soda-sunset.md) - [Revamped Canned Cocktail Branding](https://www.trendhunter.com/trends/canteen-spirits-1.md) - [Consumer-Driven Canned Cocktails](https://www.trendhunter.com/trends/eristoff-canned-cocktails.md) - [Ready-to-Pour Tinned Spirits](https://www.trendhunter.com/trends/departed-spirits.md) - [Rosy Vodka Spritz Refreshments](https://www.trendhunter.com/trends/rozl-ros-vodka.md) - [High-End Spirit Canned Drinks](https://www.trendhunter.com/trends/sparkling-vodka-drink.md) - [Tattoo-Covered Beer Packaging](https://www.trendhunter.com/trends/86-tattoo-limited-edition.md)