# Cheeky Childhood Advantages Vodafone Youth Commercial By Ayman | Published 2008-09-13 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/vodafone-youth-commercial References: [youtube](http://www.youtube.com/watch?v=riUgzZolgc0) & [mccann](http://www.mccann.com/) Mobile service provider [Vodafone](https://www.trendhunter.com/trends/snapchat-1) targets young customers with this [funny Romanian commercial](https://www.trendhunter.com/trends/chocolate-like-nobodys-watching) to remind us to enjoy the benefits of youth. The commercial is shot in candid-camera style, where little boys ‘innocently’ expose and take advantage of attractive women. A guy would be slapped and yelled at for doing any of these things (watch the video above), but the kids get a smile and hug instead, because they’re adorable. The tagline drives the point home: “Some things work only until a certain age. So make the most of being young.” The commercial was done by [McCann Erickson Worldwide Advertising](https://www.trendhunter.com/trends/shreddie-for-anything) in Romania with creative directors Adrian Botan, Alexandru Dumitrescu, and art director Razvan Chifu. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 33% | Activity: 65% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What's Driving This Trend - **Youth Marketing:** Companies can take advantage of the fun and playful nature of youth in their marketing campaigns. - **Candid-camera Advertising:** The use of candid-camera style in advertising can create humorous and memorable experiences for viewers. - **Message-driven Campaigns:** Brands can use a memorable message to drive home a point and create a lasting impression on their target audience. ### Who This Affects Most - **Mobile Services:** Mobile service providers can target younger audiences by creating playful and memorable marketing campaigns. - **Advertising:** Advertising agencies can incorporate candid-camera techniques and memorable messages to create engaging campaigns. - **Youth Culture:** Brands targeting youth culture can create fun and lighthearted campaigns that resonate with their audience. ## Related on Trend Hunter - [Youth Culture Telecom Campaigns](https://www.trendhunter.com/trends/deutsche-telekom.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Solution-Oriented Holiday Ads](https://www.trendhunter.com/trends/solutionoriented-holiday-ad.md) - [Juice-Branded Summer Campaigns](https://www.trendhunter.com/trends/never-grow-up-campaign.md) - [Cheeky Chocolate Campaigns](https://www.trendhunter.com/trends/how-do-you-eat-yours.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Children-Focused Awareness Commercials](https://www.trendhunter.com/trends/lego2.md) - [Cheeky Candy Campaigns](https://www.trendhunter.com/trends/kinder-bueno-campaign.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md)