# Team-Building Mobile Ads The Vodafone One Net Campaign is Hilariously Huddled By Meghan Young | Published 2012-02-24 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/vodafone-one-net-campaign References: [ibelieveinadv](http://www.ibelieveinadv.com/2012/02/vodafone-hoop-pots-mud-fall/) & [rkcryr](http://www.rkcryr.com) The [Vodafone](https://www.trendhunter.com/trends/snapchat-1) One Net campaign focuses on a positive message. It shows that through this particular business service, companies can truly build their teams to be as strong and cohesive as possible. It does this by making fun of traditional company outings that urge people to work together in often comical ways. Conceived and executed by Rainey Kelly [Campbell Roalfe](https://www.trendhunter.com/trends/campbells-paintings)/Y&R, an ad agency based in London, United Kingdom, the Vodafone One Net campaign addresses a crucial aspect of workplaces without taking the serious business tone that usually accompanies such topics. With the simple tag line, "There is a better way to build your business," the [ad campaign](https://www.trendhunter.com/trends/engineered-for-whatever) offers a welcomed alternative to ridiculous activities. The Vodafone One Net campaign was photographed by David Stewart and art directed by Martin Casson. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 71% | Activity: 74% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Why This Trend Is Growing - **Positive Team-building:** Opportunity for businesses to promote positive team-building experiences without resorting to comical or ridiculous activities. - **Authentic Workplace Bonding:** Innovation opportunity for companies to showcase authentic team bonding in their advertising campaigns. - **Effective Business Services:** Opportunity for businesses to promote the effectiveness of their services in building strong and cohesive teams. ### Industries Being Reshaped - **Advertising:** Opportunity for ad agencies to develop creative campaigns that address crucial workplace aspects in a refreshing and humorous way. - **Technology:** Innovation opportunity for companies in the technology industry to provide better solutions for team-building and workplace communication. - **Human Resources:** Opportunity for HR departments to explore new strategies and promote the benefits of positive team-building experiences in the workplace. ## Related on Trend Hunter - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Vibrant Retro Transport Campaigns](https://www.trendhunter.com/trends/public-transport-safety.md) - [Solution-Oriented Holiday Ads](https://www.trendhunter.com/trends/solutionoriented-holiday-ad.md) - [Review-Based Marketing Campaigns](https://www.trendhunter.com/trends/amazon-campaign.md) - [Workday Break-Focused Campaigns](https://www.trendhunter.com/trends/teams-meeting.md) - [Nightmarish Mobile Campaigns](https://www.trendhunter.com/trends/cellphone-bill.md) - [Playful Creative Design Billboards](https://www.trendhunter.com/trends/3d-billboards.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Mobile Plan Breakup Campaigns](https://www.trendhunter.com/trends/sky-mobile-pete-wicks.md)