# Heartfelt Campaigns The Vodafone New Zealand Foundation Ads Ask for Pieces of You By Amelia Roblin | Published 2010-09-23 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/vodafone-new-zealand-foundation References: [adsoftheworld](http://adsoftheworld.com/media/print/vodafone_nz_mind) & [foundation.vodafone.co.nz](http://foundation.vodafone.co.nz/) The [Vodafone New Zealand Foundation](https://www.trendhunter.com/trends/snapchat-1) funds youth health fellowship, world-of-difference and grant-making programs. This collection of posters created by the [Colenso BBDO](https://www.trendhunter.com/trends/skinny-mobile) advertising agency aims to reach out and ask for the help of the public. With an artistic and eclectic representation of a heart, a hand and a head, the Vodafone New Zealand Foundation tries to unite community, environment and the self into one concept using direct symbolism. Known best as a mobile phone service provider, Vodafone is now working to connect the public in a different way. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 33% | Activity: 67% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Community Engagement:** Vodafone New Zealand Foundation is encouraging community engagement through creative poster campaigns. - **Youth Health Fellowship Programs:** Vodafone New Zealand Foundation is funding youth health fellowship programs, creating opportunities for innovative healthcare solutions. - **Grant-making Programs:** Vodafone New Zealand Foundation's grant-making programs are providing funding for disruptive innovation in various industries. ### Industries Being Reshaped - **Telecommunications:** Vodafone New Zealand Foundation's creative campaigns demonstrate potential opportunities to expand into industries beyond their core telecommunications service. - **Healthcare:** Vodafone New Zealand Foundation's youth health fellowship programs create opportunities for disruptive innovation within the healthcare industry. - **Non-profits:** Vodafone New Zealand Foundation's grant-making programs provide funding opportunities for disruptive innovation within the non-profit industry. ## Related on Trend Hunter - [Mental Health Awareness Campaigns](https://www.trendhunter.com/trends/itv.md) - [Heartwarming Social Good Ads](https://www.trendhunter.com/trends/moments-that-count.md) - [Child Neglect-Focused Campaigns](https://www.trendhunter.com/trends/sos-childrens-villages-portugal.md) - [Love-Centric Public Service Announcements](https://www.trendhunter.com/trends/love-has-no-labels1.md) - [Vibrant Retro Transport Campaigns](https://www.trendhunter.com/trends/public-transport-safety.md) - [Educational Valentine's Campaigns](https://www.trendhunter.com/trends/language-of-love.md) - [Child Care CSR Foundations](https://www.trendhunter.com/trends/dedication-to-life.md) - [Unpredictable Festive Ad Campaigns](https://www.trendhunter.com/trends/snowfall.md) - [Lung Cancer-Awareness Campaigns](https://www.trendhunter.com/trends/marie-keating.md)