# Emotional First Flight Videos 'Vodafone Firsts' Helped Two Dutch Grandmas Fly for the First Time By Rahul Kalvapalle | Published 2014-04-07 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/vodafone-first References: [dontpaniconline](http://dontpaniconline.com/magazine/music/nannas-on-a-plane) & [vodafone](http://www.vodafone.com/content/index/media/vodafone-group-releases/2014/nans-onaplane.html) Two Dutch grandmothers achieved a memorable feat by flying for the first time in a heart-warming journey organized by [Vodafone Firsts](https://www.trendhunter.com/trends/snapchat-1). The Vodafone Firsts campaign aims to connect people with technology to empower them to do amazing things for the first time. 71-year-old An and 78-year-old Ria, both of whom had never been on a plane before, traveled by private jet from Amsterdam to Barcelona. The women were given a Vodafone unaxone tablet -- specially designed for elderly people -- to stay in touch with their loved ones. The two women underwent unique training to prepare for their monumental Vodafone Firsts flight. Ria rode a rollercoaster to get used to the sensation of being airborne, while An took a ride on a [flight simulator](https://www.trendhunter.com/trends/simulated-air-travel) to grow accustomed to the feeling of flight. Despite experiencing bouts of pre-flight anxiety, the [two grandmothers](https://www.trendhunter.com/trends/magellan-jets)' concerns disappeared when they saw the gorgeous view from the jet's windows. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 56% | Activity: 97% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Elderly Empowerment:** There is a growing trend of empowering elderly individuals to engage in new experiences and overcome fears, such as flying for the first time. - **Technology for Seniors:** The use of specialized technology, like the Vodafone unaxone tablet, is on the rise to connect elderly individuals with their loved ones and enhance their quality of life. - **Experiential Marketing Campaigns:** Brands like Vodafone are utilizing emotional and unique experiences to connect with consumers, creating memorable moments that go beyond traditional advertising. ### Industries Being Reshaped - **Elderly Care:** The elderly care industry can explore opportunities to create tailored experiences and technology solutions that empower older individuals to engage in new and meaningful activities. - **Technology:** The technology industry could focus on creating more user-friendly and specialized devices for the elderly population, ensuring equal access and bridging the digital divide. - **Marketing and Advertising:** The marketing and advertising industry has the chance to adopt innovative experiential campaigns like Vodafone Firsts that evoke strong emotions and forge a deeper connection with consumers. ## Related on Trend Hunter - [Convention-Challenging AC Campaigns](https://www.trendhunter.com/trends/windfree.md) - [Emotional Mothers Day Ads](https://www.trendhunter.com/trends/apples-mothers-day.md) - [Festive Senior Deliveries](https://www.trendhunter.com/trends/jolly-trolley.md) - [Airline-Approved Holiday Campaigns](https://www.trendhunter.com/trends/westjet-parents-wishlist.md) - [Multi-Generational Travel Deals](https://www.trendhunter.com/trends/grans-go-free.md) - [Meaningful Travel Reunion Ads](https://www.trendhunter.com/trends/must-be-love.md) - [AI-Generated Airline Campaigns](https://www.trendhunter.com/trends/ai-adventure-campaign.md) - [Gen Z Skateboarding Campaigns](https://www.trendhunter.com/trends/first-flips.md) - [Engaging Airline Platforms](https://www.trendhunter.com/trends/klm-royal-dutch-airlines-1.md)