# Sport-Concealing Book Covers Watch Cricket Without Anyone Knowing with the Vodafone Cricket vBook By Gil Cohen | Published 2012-11-02 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/vodafone-cricket-vbook References: [adverblog](http://www.adverblog.com/2012/11/01/sneaky-vodafone-books/) & [vbook.au](https://vbook.com.au/Register) For all those Australians who want to watch their Cricket games at all times but are not really allowed to, the Vodafone Cricket vBook is the best solution. [Vodafone Australia](https://www.trendhunter.com/trends/snapchat-1) wants its phone users to be able to enjoy their love of sport and not get in trouble for it. The vBook is a line of books and [book covers](https://www.trendhunter.com/trends/color-blindness-detection-book) that you can order that cover interesting topics such as Cost Accounting, Backyard Crustaceans and Handmade Gifts of Love -- not to worry, you are not actually expected to read any of these, they are just a cover for a cutout within the pages where you can [place your smartphone](https://www.trendhunter.com/trends/gaming-phone-case) and watch the game. Convince people you are doing something useful while you are watching sports with the Vodafone Cricket vBook. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 26% | Activity: 65% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### Key Themes Behind This Trend - **Sport-concealing Book Covers:** Sport-concealing book covers are a growing trend that allows people to secretly watch sports games without anyone knowing. - **Discreet Entertainment:** Discreet entertainment is becoming more popular as people seek to watch sports and other forms of entertainment without drawing attention to themselves. - **Smartphone Integration:** Smartphone integration is a key trend in the Vodafone Cricket vBook, allowing users to easily watch sports games on their phones while appearing to read a book. ### Where This Applies - **Publishing:** Publishing companies could leverage the trend of sport-concealing book covers by creating their own line of book covers that cater to sports fans. - **Mobile Technology:** Mobile technology companies could capitalize on the trend of smartphone integration by creating apps or devices that make it easier to watch sports games on the go. - **Marketing and Advertising:** Marketing and advertising firms could help companies, like Vodafone, develop unique and creative ways to market their products to sports fans who want to watch games discreetly. ## Related on Trend Hunter - [Mobile Reading Accessories](https://www.trendhunter.com/trends/astropads-new-bookcase.md) - [Game-Changing Sports Fan Experiences](https://www.trendhunter.com/trends/telstra-touch-and-track.md) - [Hyper-Targeted Book Covers](https://www.trendhunter.com/trends/the-book-of-money.md) - [Sports-Focused VR Headsets](https://www.trendhunter.com/trends/jiodive.md) - [Photosensitive Book Experiences](https://www.trendhunter.com/trends/the-outside-book.md) - [Phone Stand Chicken Boxes](https://www.trendhunter.com/trends/voxi-boxi.md) - [AI-Enhanced Phone Cases](https://www.trendhunter.com/trends/the-flipper-by-heineken.md) - [Convenient Book Gadgets](https://www.trendhunter.com/trends/android-book-light.md) - [Branded Smartphone Parasols](https://www.trendhunter.com/trends/phone-parasol.md)