# Monstrous Calling Campaigns The Vodacom 2011 Ads Shows Free Calls After Midnight By Meghan Young | Published 2011-10-24 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/vodacom-2011 References: [ibelieveinadv](http://www.ibelieveinadv.com/2011/10/vodacom-night-creatures-zombie-night-creatures-werewolf-night-creatures-dracula/) & [vodacom.co.za](http://www.vodacom.co.za) [Halloween](https://www.trendhunter.com/trends/halloween-essentials) is just around the corner and that means those who thrive at night will be looking for some special treatment; enter the Vodacom 2011 ad campaign. These series of print ads advertise the offering of [free calls after midnight](https://www.trendhunter.com/trends/u-up-campaign). Therefore night owls and creepy creatures alike will be able to chat away into the wee hours of the night. Conceived and executed by South Africa-based ad agency Draftfcb JHB, the Vodacom 2011 ad campaign stars none-other-than a talkative zombie, a fearsome werewolf and a lounging Dracula. These particularly timely print ads will surely inspire more than a few to go with this phone provider. Strange things happen come Hallows' Eve. The Vodacom 2011 ad campaign simply wants everyone to be prepared. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 61% | Activity: 11% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What Makes This Trend Stand Out - **Late Night Calling Trends:** As more people stay up late, businesses can capitalize on offering free or discounted calls after midnight through creative advertising campaigns. - **Holiday-themed Ad Campaigns:** Seasonal advertising campaigns like Vodacom's Halloween themed ads can boost brand recognition and engagement with target audiences during holiday seasons. - **Monster-themed Marketing:** Incorporating scary or supernatural creatures into marketing can be a unique and attention-grabbing way to promote products or services. ### Sectors Adopting This - **Telecommunications:** Telecommunications companies can attract new customers and engage current ones by providing free or discounted calls during traditionally quiet periods like late nights. - **Advertising:** Ad agencies can tap into seasonal opportunities to create campaigns that resonates with audiences' interests and cultural celebrations. - **Retail:** Retailers can use monster-themed marketing as a way to add an extra spooky touch to seasonal marketing campaigns, and can also offer sales and promotions during holidays to capitalize on increased consumer spending. ## Related on Trend Hunter - [Nightmarish Mobile Campaigns](https://www.trendhunter.com/trends/cellphone-bill.md) - [Horror-Themed Phone Campaigns](https://www.trendhunter.com/trends/join-the-flip-side.md) - [Imaginative Fantasy-Inspired Campaigns](https://www.trendhunter.com/trends/canva-spotlights.md) - [Spooky Cider Campaigns](https://www.trendhunter.com/trends/brothers-cider-campaign.md) - [Spooky Street Ad Experiences](https://www.trendhunter.com/trends/fanta-halloween-projection.md) - [Horror-Inspired Sports Campaigns](https://www.trendhunter.com/trends/scary-good-campaign.md) - [Vampiric Car Commercials](https://www.trendhunter.com/trends/mercedesbenz-immortal-love.md) - [Spooky Seasonal Libation Campaigns](https://www.trendhunter.com/trends/heineken-meet-the-chillers.md) - [Creepy Autumnal Snack Packaging](https://www.trendhunter.com/trends/walkers-halloween-packs.md)