# Nordic Mythology Rifles The VO Viking Odin Strikes Down with Luxurious Fury By Matt Ho | Published 2011-07-22 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/vo-viking-odin References: [driven.urbandaddy](http://driven.urbandaddy.com/2011/07/18/the-rifle-of-the-gods/) & [vovapen](http://www.vovapen.com/news.php) Style is probably the last thing you think of when it comes to rifles, but that's probably because you haven't laid your eyes on the VO Viking Odin yet. Before [Marvel](https://www.trendhunter.com/trends/thors-hammer1) fans jump up for joy, no it's not a rifle based on Odin from the comic book world of Thor. Instead, the firearm is a tribute to the [Norse God](https://www.trendhunter.com/trends/goddess-collection) straight from [Nordic](https://www.trendhunter.com/trends/js-thonet) mythology. Look on top of the rifle and you'll see the ruler of Asgard engraved onto it with his ravens Hugin and Munin flying above his head. The luxurious part is the 24 carats of gold background that's behind the picture that'll definitely make the price jump up more than just a couple levels. This luxurious rifle comes at a hefty price at $300,000, so if you want to lock and load with the rich, this is the way to go. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 19% | Activity: 32% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Luxury Firearms:** Disruptive innovation opportunity: Explore the market for high-end, luxurious firearms that appeal to affluent buyers with a taste for unique designs and craftsmanship. - **Mythology-inspired Products:** Disruptive innovation opportunity: Capitalize on the trend of incorporating mythology into products to create unique and visually striking offerings that appeal to niche consumer segments. - **Cultural Tributes:** Disruptive innovation opportunity: Create products that pay homage to specific cultures or historical figures, combining traditional aesthetics with modern functionality to cater to consumers seeking unique and culturally significant products. ### Industries Being Reshaped - **Firearms Manufacturing:** Disruptive innovation opportunity: Explore the development of high-end, customized firearms that combine artistry, luxury, and functionality to cater to discerning customers. - **Luxury Goods and Accessories:** Disruptive innovation opportunity: Innovate and introduce luxury goods and accessories that incorporate unique and visually appealing designs inspired by mythology and cultural references. - **Collectibles and Memorabilia:** Disruptive innovation opportunity: Tap into the market for collectibles and memorabilia by creating limited edition, mythology-inspired products that appeal to collectors and enthusiasts. ## Related on Trend Hunter - [Mythical Hammer-Inspired Power Stations](https://www.trendhunter.com/trends/asus-rog-mjolnir.md) - [Luxury Collector SUVs](https://www.trendhunter.com/trends/holland-holland-edition.md) - [Personalized Wedding Bands](https://www.trendhunter.com/trends/personalized-wedding-bands.md) - [Touch-Activated Professional Faucets](https://www.trendhunter.com/trends/brizo-odin.md) - [Superhero-Themed Gaming Consoles](https://www.trendhunter.com/trends/xbox-series-x-thor-love-and-thunder.md) - [Celestial Mythology SUV Models](https://www.trendhunter.com/trends/range-rover-sport-sv-celestial-collection.md) - [Video Game-Inspired Foam Blasters](https://www.trendhunter.com/trends/nerf-x-destiny-gjallarhorn-blaster.md) - [Reindeer-Honoring Knife Designs](https://www.trendhunter.com/trends/helle-rein-knife.md) - [Superhero-Inspired LEGO Sets](https://www.trendhunter.com/trends/thors-hammer1.md)