# Face-Covering Mustache Ads The VML Movember 2013 Campaign Promotes Charitable Hilarity By Meghan Young | Published 2013-11-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/vml-movember-2013 References: [ibelieveinadv](http://www.ibelieveinadv.com/2013/11/movember-ribbon-face-line-wind/) & [vml](https://www.vml.com) Growing an epic 'stache can be a reward in and of itself as the [VML](https://www.trendhunter.com/trends/oreo-walks) Movember 2013 ad campaign points out. But it also shows how much more meaningful it is when its growth runs in tangent with a [charitable cause](https://www.trendhunter.com/trends/pick-up-your-poop). Who cares if it overtakes a man's face when it can save lives one hair at a time. Conceived and executed by VML team itself, the VML Movember 2013 ad campaign was art directed by Ethan Tedlock with photography by Matt Mooney. It shows men's faces completely covered by their [impressive mustaches](https://www.trendhunter.com/trends/hair-ballad). Slogans such as "Ride the fine line between porn star and philanthropist" and "Anyone can wear a ribbon, few are dedicated enough to grow their own." Colorful and creative, it'll inspire a few chuckles. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 55% | Activity: 92% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Charitable Advertising:** Opportunity for businesses to create ad campaigns that align with charitable causes. - **Creative Mustache Marketing:** Opportunity for businesses to incorporate mustaches in their marketing strategies for a fun and memorable brand image. - **Humorous Philanthropy:** Opportunity for businesses to use humor to promote philanthropic efforts and engage with customers. ### Where This Applies - **Advertising:** Opportunity for advertising agencies to create innovative campaigns that combine humor, charity, and creativity. - **Marketing:** Opportunity for marketers to utilize unique and unconventional visual elements, like mustaches, to create engaging campaigns. - **Non-profit:** Opportunity for non-profit organizations to partner with businesses and utilize humor to promote their causes. ## Related on Trend Hunter - [Humorous Star-Studded Chip Campaigns](https://www.trendhunter.com/trends/call-of-the-mustaches.md) - [Heartfelt Men's Health Campaigns](https://www.trendhunter.com/trends/movember-2.md) - [Men's Health Supplement Campaigns](https://www.trendhunter.com/trends/novomins-movember-campaign.md) - [Mental Health Snack Initiatives](https://www.trendhunter.com/trends/movember-tubes.md) - [Social Good Beard Contests](https://www.trendhunter.com/trends/benevolent-beards-contest.md) - [Men-Targeted Mental Health Campaigns](https://www.trendhunter.com/trends/pringles-and-movember.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [Viral Slogan-Inspired Campaigns](https://www.trendhunter.com/trends/manscaped1.md) - [Playful Hockey Campaigns](https://www.trendhunter.com/trends/beard-in-a-box.md)