# Modern Elegance Editorials ‘Discreet Charm' in VMan Scandinavia Spring 2010 is Serious By Venessa Fisher | Published 2010-04-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/vman-scandinavia-spring-2010 References: [fashiongonerogue](http://www.fashiongonerogue.com/siri-tollerd-meghan-collison-sebastian-faena-discreet-charm/) Models Meghan Collison and Siri Tollerod get serious about style in their latest shoot for VMan Scandinavia Spring 2010. The duo shows off some subtle yet sophisticated pieces styled by Mattias Karlsson in an editorial titled ‘Discreet Charm.' Shot by photographer Sebastian Faena, the pair look elegant in [simple suits and cardigans](https://www.trendhunter.com/trends/stein) from the likes of [Burberry](https://www.trendhunter.com/trends/london-commute), [Dolce & Gabanna](https://www.trendhunter.com/trends/il-pranzo-campaign) and Monolo Blahnik. Check out the gallery of images from 'Discreet Charm' in the VMan Scandinavia Spring 2010 issue and keep clicking for more from Trend Hunter's archives. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 46% | Activity: 16% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Modern Elegance:** There are opportunities for luxury fashion brands to create collections that embody the balance of minimalism and sophistication shown in this editorial. - **Subtle Styling:** Incorporating subtle details into clothing and accessories may become more desirable for those who appreciate understated style. - **Monochrome Menswear:** Fashion brands could explore the possibilities of monochrome styling and minimalistic designs to create sleek, modern menswear collections. ### Where This Applies - **Luxury Fashion:** The modern elegance trend showcased in this editorial creates opportunities for luxury fashion brands to create high-end collections that emphasize minimalist design. - **Fashion Photography:** The photographic style of 'Discreet Charm' may inspire other fashion photographers to experiment with soft lighting and understated poses in their own work. - **Menswear Fashion:** The editorial's focus on menswear and simple, refined garments may inspire new collections and marketing strategies for brands in the menswear industry. ## Related on Trend Hunter - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Intimate Spring Fashion](https://www.trendhunter.com/trends/louis-vuitton-springsummer-2026.md) - [Feminine Spring Apparel Collabs](https://www.trendhunter.com/trends/femininity-in-bloom.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Gingham-Forward Apparel Edits](https://www.trendhunter.com/trends/maison-amorys-gingham-edit.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Effortlessly Elegant Womenswear](https://www.trendhunter.com/trends/veronica-beard-springsummer-2024.md)