# Icy Fashion Photoshoots Jon Kortajarena's Snowy Black and White Shoot for VMAN By Rachel | Published 2009-08-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/vman-jon-kortajarena References: [thefashionisto](http://thefashionisto.com/blog/2009/08/the-big-chill-jon-kortajarena-by-patrik-sehlstedt/) & [vman](http://www.vman.com/) VMAN magazine isn't concerned with the fact that it's August, opting away from summery looks and instead taking model Jon Kortajarena to La Vallée Blanche, Chamonix, France for a [chilly snow-filled shoot](https://www.trendhunter.com/trends/highend-alpine). Photographed by Patrik Sehlstedt, the [black and white VMAN editorial](https://www.trendhunter.com/trends/jiyongkim-fw25) has Jon Kortajarena in [wintry looks](https://www.trendhunter.com/trends/vowels-fw26). Good thing, it looks cold in France! Take a look at the chilly editorial for VMAN magazine. **Implications** - A desire to stand out amongst a sea of similar product campaigns and photoshoots is completely understandable. If many brands are showcasing campaigns related to the current season, consider being a season ahead in your thinking in order to remain cutting-edge in a world that is constantly striving to discover the next biggest things. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 66% | Activity: 77% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Season-ahead Campaigns:** Opportunity for brands to showcase campaigns that are a season ahead, standing out and remaining cutting-edge. - **Unconventional Fashion Photoshoots:** Chance for brands to break away from traditional fashion photoshoots and explore unique and unexpected locations and themes. - **Black and White Editorials:** Trend towards black and white editorials in fashion photography, offering a timeless and elegant aesthetic. ### Where This Applies - **Fashion:** Fashion industry can leverage the trend of season-ahead campaigns to stay ahead of competitors and create buzz. - **Photography:** Photography industry can embrace unconventional fashion photoshoots to offer clients unique and captivating visuals. - **Magazine Publishing:** Magazine publishing industry can explore the trend of black and white editorials to create visually stunning and impactful content. ## Related on Trend Hunter - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Bold Urban Winter Boots](https://www.trendhunter.com/trends/ugg-autumn-winter-2025.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Celebrity-Backed Luxury Menswear Campaigns](https://www.trendhunter.com/trends/luxury-menswear-campaign.md) - [high-end alpine collections](https://www.trendhunter.com/trends/highend-alpine.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md)