# Winning Male Model Covers VMan/Ford Model Contest Winner Luke Briggs By Marissa Liu | Published 2010-04-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/vman-ford-model-contest-winner References: [models](http://models.com/feed/?p=9407) Model Luke Briggs gets his first cover as the VMan/[Ford](https://www.trendhunter.com/trends/percival-x-ford) model contest winner for 2010. Briggs was photographed by Terry Richardson for [VMan's Summer 2010 cover](https://www.trendhunter.com/trends/otw-by-vans-and-hommegirls) and an inside feature. Mel Ottenberg styled the male contestants in plenty of [plaid and casual gear](https://www.trendhunter.com/trends/tough-guys-soft-sweaters). Actually, Briggs wears a gray jacket with a fur-lined collar on the cover-not very summery. Fellow contestants Michael Wozniak, Ford Smith and Nicolas Madrid, and a platinum haired female model Hannah Holman, join Briggs inside VMan for a fun-filled editorial. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 80% | Activity: 52% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: South America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Male Model Competitions:** There's an opportunity to create more male model competitions like VMan/Ford to bring new faces into the industry. - **Photography and Fashion Styling:** Photography and fashion styling can be innovated through the use of new technology in order to produce more creative output for magazines and advertisers. - **Casual and Plaid Wear:** Casual and plaid wear can be further popularized through themed fashion campaigns and online influencers with the power to influence consumer trends. ### Where This Applies - **Fashion and Modeling:** There's an opportunity to create more modeling and fashion competitions specifically targeted towards male models to increase diversity in the industry. - **Print Media:** Print media can benefit from new ways of showcasing fashion editorials using multimedia and augmented reality to improve reader engagement and sales. - **Social Media Marketing:** The trend towards casual and plaid wear can be leveraged by fashion brands to tap into the youth and young adult market through social media marketing. ## Related on Trend Hunter - [Celebrity-Backed Luxury Menswear Campaigns](https://www.trendhunter.com/trends/luxury-menswear-campaign.md) - [Luxe Formal Menswear Campaign](https://www.trendhunter.com/trends/louis-vuitton-ss26.md) - [Star-Studded Men's Fragrance Campaigns](https://www.trendhunter.com/trends/boss-bottled-beyond.md) - [British Youth-Culture Photography Books](https://www.trendhunter.com/trends/home-and-away.md) - [Singer-Led Fashion Campaigns](https://www.trendhunter.com/trends/pour-homme-and-neighborhood.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Multifaceted Swimsuit Cover Models](https://www.trendhunter.com/trends/sports-illustrated-swimsuit-1.md) - [Ambassador-Focused Footwear Campaigns](https://www.trendhunter.com/trends/vans.md) - [Modern-Day Travel Campaigns](https://www.trendhunter.com/trends/modernday-travel.md)