# Mesh Mask Date-Keepers The VMAN 25 Calendar Girls Editorial has a Contemporary Pinup Theme By Meghan Young | Published 2012-02-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/vman-25-calendar-girls References: [popsugar](http://www.popsugar.com/?page=18#post-21706369) & [vman](http://www.vman.com/blog/vman-25-calendar-girls-joan-is-miss-february/) The VMAN 25 Calendar Girls editorial will inspire many people, especially men, to chuck their newly bought calendars for this less traditional one. Tastefully sexy, it stars some of the world's [top models](https://www.trendhunter.com/trends/winter-2025-campaign) including Miranda Kerr, Adriana Lima, Doutzen Kroes and Chanel Iman. All of them were handpicked by guest editor Carine Roitfeld. Shot by Willy Vanderperre, the VMAN 25 Calendar Girls editorial is part of the VMAN 25 issue, which is conveniently set to hit newsstands this [Valentine's Day](https://www.trendhunter.com/trends/bobbi-althoff). A contemporary take on the classic pinup theme, the models are clad in gossamer stockings and [soft lingerie](https://www.trendhunter.com/trends/love-lemons) in an array of pastel colors. They are also masked in mesh with floral fascinators adding a extra dash of whimsical style. A satin pink jacket finishes off each look. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 90% | Activity: 72% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Contemporary Pinup Fashion:** There is an opportunity for fashion brands to embrace the contemporary pinup aesthetic, combining lingerie and pastel colors with whimsical floral fascinators. - **Alternative Calendars:** Creating alternative calendar designs that appeal to a broader audience, specifically targeting men, can disrupt the traditional calendar industry. - **Creative Editorial Photography:** Exploring innovative and eye-catching photography styles for editorial shoots can bring a fresh perspective to fashion magazines, attracting a wider range of readers. ### Who This Affects Most - **Fashion:** Fashion brands have the opportunity to tap into the contemporary pinup trend and create new collections inspired by gossamer stockings, soft lingerie, and pastel colors. - **Calendar:** There is potential for disrupting the calendar industry by designing alternative, non-traditional calendars that appeal to specific demographics, such as a contemporary pinup calendar targeted at men. - **Editorial Photography:** Fashion magazines and photographers can explore new and creative styles of editorial photography, such as mesh masks and floral fascinators, to engage readers and create captivating visuals. ## Related on Trend Hunter - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Influencer-Backed Valentine's Day Collections](https://www.trendhunter.com/trends/bobbi-althoff.md) - [Liberating Lingerie Collections](https://www.trendhunter.com/trends/zhilyova.md) - [Multifaceted Swimsuit Cover Models](https://www.trendhunter.com/trends/sports-illustrated-swimsuit-1.md) - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md)