# Vintage Racing-Inspired Chronographs Nezumi Celebrates 10th Anniversary With Launch of VM1S Watch By Niko Pajkovic | Published 2022-03-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/vm1s References: [hiconsumption](https://hiconsumption.com/nezumi-voiture-vm1s-mechanical-chronograph/) & [nezumistudios](https://www.nezumistudios.com/voiture-vm1s/) Swedish watchmaker Nezumi specializes in crafting luxury timepieces inspired by vintage automobiles. And now, to celebrate the label's 10th anniversary, the boutique brand has announced the launch of its first-ever [mechanical chronograph model](https://www.trendhunter.com/trends/limitededition-chronographs), dubbed the VM1S. The new wristwatch outfits the brand's signature Voiture model with a Swiss-made [Sellita](https://www.trendhunter.com/trends/temporal-works) SW510 Mb hand-wound motor. This compact movement allowed Nezumi to keep the Vioture's slender build while introducing a manual component. Moreover, the new watch continues the brand's penchant for [race car-inspired designs](https://www.trendhunter.com/trends/top-time-collection), borrowing the auto-themed dial used on the original Voiture model. Currently, Nezumi is offering the timepiece in three versions -- the VM1S.101, the VM1S.201, and VM1S.201 -- each of which will be limited to a total of 100 units. Image Credit: Nezumi ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 78% | Activity: 40% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### What's Driving This Trend - **Vintage-inspired Luxury Watches:** There is an opportunity for luxury watchmakers to create timepieces that take inspiration from vintage cars, like Nezumi's VM1S watch. - **Mechanical Chronograph Watches:** A trend towards hand-wound, mechanical chronograph watches like the VM1S could be a disruptive innovation opportunity in the watch industry. - **Race Car-style Watch Designs:** Watch brands can create unique designs inspired by race cars, like Nezumi's auto-themed dial, to appeal to auto enthusiasts and collectors alike. ### Who This Affects Most - **Luxury Watchmaking:** Luxury watchmakers can capitalize on the trend towards vintage-inspired watches, challenging traditional timepiece designs. - **Hand-wound Mechanical Watches:** Innovation in the mechanical watchmaking industry could come from the resurgence of hand-wound movements seen in watches like the VM1S. - **Automotive and Watchmaking Collaboration:** There is an opportunity for collaboration between the automotive and watch industries, appealing to shared audiences of car and watch enthusiasts. ## Related on Trend Hunter - [Retro Rally Racing Timepieces](https://www.trendhunter.com/trends/vaer-r1-rally-chronograph.md) - [Classic Car-Inspired Timepieces](https://www.trendhunter.com/trends/speedometer.md) - [Retro Rally-Ready Timepieces](https://www.trendhunter.com/trends/union-glashtte-timepiece.md) - [Exclsuive Automotive Timepieces](https://www.trendhunter.com/trends/canfield-speedway-lap-07-watch.md) - [Ultra-Sophisticated Chronograph Watches](https://www.trendhunter.com/trends/chronograph-watch1.md) - [Classic Race Chronographs](https://www.trendhunter.com/trends/universal-genve.md) - [70s-Era Racing Watch Ranges](https://www.trendhunter.com/trends/vaer-r1-usa-racing-chronograph.md) - [Luxe Chronograph Watches](https://www.trendhunter.com/trends/porsche-anniversary-chronograph.md) - [Racing-Inspired Chronographic Watches](https://www.trendhunter.com/trends/top-time-collection.md)