# Modified-Risk Tobacco Products VLN Cigarettes Have 95% Less Nicotine Than Alternatives By Michael Hemsworth | Published 2022-08-11 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/vln-cigarettes References: [csnews](https://www.csnews.com/modified-risk-combustible-cigarette-test-second-market) & [xxiicentury](https://www.xxiicentury.com)  The VLN cigarettes are a tobacco product from the 22nd Century Group Inc. for consumers to choose as an alternative to existing varieties when looking to reduce their nicotine consumption. The cigarettes are formulated with 95% less nicotine than other cigarettes on the market and are the first-of-its-kind modified risk tobacco product authorized by the [FDA](https://www.trendhunter.com/trends/blip). The cigarettes are thus focused on helping consumers reduce their nicotine consumption, which could help those on a journey to reduce the amount they smoke or quit entirely. CEO James A. Mesh commented on a trial of VLN cigarettes that took place in April saying, "Our VLN pilot in Chicago is exceeding expectations, driving us to accelerate and expand our launch plans. The pilot and consumer studies have made clear that our approach focusing on awareness, education and trial is working with adult smokers." ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 24% | Activity: 58% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Modified-risk Tobacco Products:** There is potential for further research and development in creating modified-risk tobacco products with lower nicotine content to help smokers cut back or quit smoking. - **Tobacco Cessation Aids:** Research and development in the category of tobacco cessation aids, such as VLN cigarettes, could expand options and support for individuals looking to reduce their nicotine consumption or quit smoking altogether. - **Consumer Education and Awareness:** Creating educational and awareness campaigns around modified-risk tobacco products, such as VLN cigarettes, could help shift consumer behavior towards healthier smoking habits or quitting altogether. ### Industries Being Reshaped - **Tobacco:** The tobacco industry has the opportunity to invest in the research and development of alternative, lower-nicotine products to meet the growing demand for healthier smoking options. - **Pharmaceuticals:** The pharmaceutical industry could invest in the development of more effective and accessible tobacco cessation aids to help smokers quit smoking or reduce their nicotine consumption. - **Public Health:** Public health organizations have an important role in promoting educational campaigns and awareness programs to help smokers make healthier choices and quit smoking. ## Related on Trend Hunter - [Smoke-Free Nicotine Alternatives](https://www.trendhunter.com/trends/nicotine-alternatives.md) - [Pod-Based Nicotine Reduction Kits](https://www.trendhunter.com/trends/nicotine-reduction.md) - [Nicotine Replacement Therapy Products](https://www.trendhunter.com/trends/blip.md) - [Modern Nicotine Replacement Systems](https://www.trendhunter.com/trends/nicotine-replacement-system.md) - [Intelligent Nicotine Pouches](https://www.trendhunter.com/trends/intelligent-nicotine.md) - [Nicotine-Infused Energy Drinks](https://www.trendhunter.com/trends/nic-and-jet-fuel.md) - [Low-THC Cigarettes](https://www.trendhunter.com/trends/bogart.md) - [Cutting-Edge Smokeless Tobacco Devices](https://www.trendhunter.com/trends/heated-tobacco-device.md) - [Eco-Conscious Vapor Units](https://www.trendhunter.com/trends/no-saint.md)