# Dramatic African Fabrics The Vlisco May 2010 Campaign is Lavish By Tiana Reid | Published 2010-05-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/vlisco-may-2010 References: [highsnobette](http://www.highsnobette.com/news/2010/05/04/vlisco-sparkling-grace-may-2010-collection/) & [vlisco](http://www.vlisco.com/campaigns/en/page/452/) The textile company Vlisco’s latest collection and campaign 'Sparkling Grace: Shine Like A Star' offers vibrant and dramatic fabrics with floral designs and influence from traditional African prints. The Vlisco May 2010 campaign accentuates the collection's prints through [bold modeling and theatrical wind-blown trains](https://www.trendhunter.com/trends/alessandro-micheles). Since 1846, Vlisco has been a designer and manufacturer of fashion fabrics that convey [West](https://www.trendhunter.com/trends/too-cool-hydrating-spray) and Central African culture. Its philosophy includes a commitment to [empower African women](https://www.trendhunter.com/trends/empowering-jewelry-campaign) throughout both the design and entire company. Spring’s here, which means it’s time to pump up the drama in your life with pieces from the Vlisco May 2010 collection, and ensure black takes a backseat to more punchy prints and vivid colors. ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 97% | Activity: 98% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **African-inspired Fabrics:** Designers can create their own line of colorful fabrics that honor traditional African prints while offering contemporary twists. - **Empowering African Women:** Companies can center their business models around empowering communities and cultures by integrating them into the supply chain and design process. - **Theatrical Fashion Campaigns:** Companies can use dramatic and bold fashion campaigns, such as Vlisco's May 2010 campaign, to showcase their unique collections and stand out in a crowded market. ### Industries Being Reshaped - **Fashion:** Fashion companies can incorporate African-inspired fabrics into their collections and marketing campaigns, embracing diversity and inclusivity. - **Textile Manufacturing:** Companies can focus on creating fabrics that celebrate cultural heritage while also being versatile and modern for a wider audience. - **Social Enterprise:** Companies can adopt social enterprise models that prioritize sustainable and ethical practices, such as empowering underrepresented communities and integrating them into the supply chain. ## Related on Trend Hunter - [Vibrant Bold Collections](https://www.trendhunter.com/trends/bruceglen.md) - [Silky Camouflage-Design Capsules](https://www.trendhunter.com/trends/lisous-empire-collection.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Island Print Capsules](https://www.trendhunter.com/trends/spice-island.md) - [Graphic Motif Textiles](https://www.trendhunter.com/trends/the-art-of-jacquard.md) - [Expressive Haircare Campaigns](https://www.trendhunter.com/trends/play-in-color.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md)