# Macho Olympics Russian President Vladimir's Neverending Quest to Assert His Manhood By Cowbag | Published 2009-08-09 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/vladimir-putin-macho-olympics References: [life](http://www.life.com/image/last/in-gallery/31772/vladimir-putins-manliest-moments) Vladimir Putin has been in power in Russia for over nine years, and is known for being a bit nuts. He has released a video on Judo and seems to be permanently taking part in what I’m calling the Macho Olympics. Vladimir Putin’s actions to prove his manhood are all totally mad, and therefore I am fascinated with it. In fact, he is so macho it was a real struggle trying to get the gallery down to just 10 images—which says it all. See the related articles below for more detail about Vladimir Putin’s Tiger hunt and Judo teaching. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 59% | Activity: 11% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) ## Key Themes ### What Makes This Trend Stand Out - **Macho Politicians:** Opportunities for disruptive innovation could arise around creating products or services for politicians to assert their masculinity. - **Hyper-masculinity in Leadership:** There could be a chance to challenge the notion that hyper-masculinity is a prerequisite for successful leadership in various industries. - **Public Displays of Machismo:** Entrepreneurs can explore opportunities around offering experiences or products that cater to those who want to demonstrate their dominant nature publicly. ### Sectors Adopting This - **Politics:** In this sector, businesses could leverage technology to create platforms or campaigns that emphasize competency and qualification over macho showmanship. - **Sports & Fitness:** There is an opportunity to create programs or equipment that focus on building strength and power in a non-aggressive, less macho way. - **Tourism:** Entrepreneurs could target those who are drawn to the spectacle of machismo by creating unique travel experiences that allow them to fulfill such desires. ## Related on Trend Hunter - [Mental Strength Training](https://www.trendhunter.com/trends/mentals-pushup-protocol.md) - [Redefined Masculinity Branding](https://www.trendhunter.com/trends/tough-guys-soft-sweaters.md) - [Humanoid Robot Games](https://www.trendhunter.com/trends/great-robot-olympics.md) - [Fight-Themed Whiskey Campaigns](https://www.trendhunter.com/trends/bear-fight-whiskey-ad.md) - [Raw Sports Emotion Artwork](https://www.trendhunter.com/trends/game-exhibition.md) - [Playful Tomato Athletes](https://www.trendhunter.com/trends/national-games-campaign.md) - [Branded Button-Masher Games](https://www.trendhunter.com/trends/ice-cold-justice.md) - [Humorous Star-Studded Chip Campaigns](https://www.trendhunter.com/trends/call-of-the-mustaches.md) - [Dramatic Doomsday Bunker Images](https://www.trendhunter.com/trends/alastair-philip-wiper.md)