<!-- canonical: https://www.trendhunter.com/trends/vkusvill -->
<!-- robots: noindex -->

# Fast-Growing Russian Supermarket Chains
The Successful VkusVill is Planning a Sizeable Expansion

By Kalin Ned | Published 2020-03-17 | Business
Source: Trend Hunter, https://www.trendhunter.com/trends/vkusvill
References: [reuters](https://www.reuters.com/article/us-russia-retail-vkusvill/russian-food-retailer-vkusvill-targets-new-york-ipo-in-overseas-foray-idUSKCN1VP0QS) & [vkusvill.ru](https://vkusvill.ru)

VkusVill is a Russian supermarket chain that proves to be quite successful and fast-growing. Embracing the business model of [Trader Joe's](https://www.trendhunter.com/trends/trader-joes-pronto) in the US and Aldi in Germany, the supermarket has been immensely popular with 1,000 stores in central Russia alone and an annual revenue growth of 60%.

VkusVill has reported taking a stance of "a technology-focused company" and a supermarket that makes [high-quality food products](https://www.trendhunter.com/trends/veganuary-range), snacks, and beverages available to consumers. Since VkusVill has been so successful in its country of origin, there are plans for expanding the business on a global scale. The Russian retailer is planning to target the European and Chinese markets, as well as overseas markets, including "an initial public offering (IPO) in New York."

Image Credit: REUTERS / Andrey Ostroukh

## Trend Insights (Trend Hunter)

- Score: 6.9/10
- Popularity: 98% | Activity: 100% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail)

## Key Themes

### What's Driving This Trend

- **Fast-growing Supermarket Chains:** Expanding the business model of successful supermarket chains like Trader Joe's and Aldi presents opportunities for disruptive innovation in the grocery industry.
- **Technology-focused Supermarkets:** VkusVill's focus on technology and high-quality food products opens up the potential for disruptive innovation in the retail sector.
- **Global Expansion of Russian Retailers:** The plans to expand VkusVill into European, Chinese, and overseas markets create opportunities for disruptive innovation in international retail and distribution.

### Who This Affects Most

- **Grocery Retail:** The fast growth of VkusVill and the success of similar chains present opportunities for disruptive innovation in the grocery retail industry.
- **Retail Technology:** VkusVill's focus on technology as a key element of its business model highlights opportunities for disruptive innovation in the retail technology industry.
- **International Retail and Distribution:** The global expansion plans of Russian retailers like VkusVill create opportunities for disruptive innovation in the international retail and distribution industry.

## Related on Trend Hunter

- [Virtual Convenience Store Concepts](https://www.trendhunter.com/trends/aldi-4.md)
- [Pioneering Plant-Based Supermarkets](https://www.trendhunter.com/trends/plantbased-supermarket.md)
- [Cashier-Free Grocer Expansions](https://www.trendhunter.com/trends/aisle-24-expansion.md)
- [Omnicategory Asian Food Markets](https://www.trendhunter.com/trends/seven-fresh.md)
- [Unified Grocery Platforms](https://www.trendhunter.com/trends/riesbecks.md)
- [Grocery Store Superfood Cafes](https://www.trendhunter.com/trends/frutta-bowls-expands.md)
- [Consumer-Driven Grocery Stores](https://www.trendhunter.com/trends/waitrose-home-of-food-lovers.md)
- [Virtual Convenience Stores](https://www.trendhunter.com/trends/aldi-express.md)
- [Strategic Moldovan Wine Expansions](https://www.trendhunter.com/trends/moldovan-wine.md)