# Summery Pinkish Schnapps Spirits V-Kat Pink Schnapps is Perfect for Warm Weather Cocktails By Michael Hemsworth | Published 2022-04-15 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/vkat-pink-schnapps References: [conveniencestore](https://www.conveniencestore.co.uk/alcohol/v-kat-schnapps-refreshes-brand-and-expands-range/666505.article) & [icbrands](https://icbrands.co.uk/our-brands/v-kat/)  The V-Kat Pink Schnapps is being launched by the brand in the UK in the lead-up to summer as a new spirit for consumers to pick up for crafting [premium cocktails](https://www.trendhunter.com/trends/passoa) from home. The spirit is arriving alongside a branding refresh that will give the product a contemporary appearance and help capture the attention of shoppers. The product is perfect for crafting light cocktails and will instantly add in a touch of pink to any recipe. Marketing Director at V-Kat Schnapps Clare Gibson commented on the inspiration behind the new V-Kat Pink Schnapps saying, "Coined the ‘blush bloom’, the continued trend towards [pink drinks](https://www.trendhunter.com/trends/malibu-pink) has been fuelled by the creation of [Instagram](https://www.trendhunter.com/trends/chicken-sandwich-lineup)-friendly liquids and drinks, with many consumers honing their own mixology skills at-home. Therefore, adding a pink variant will enable our customers to further capitalise on consumer demand and ensure they, too, are staying on top of current trends.” ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 23% | Activity: 26% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Pink Drinks Trend:** A trend towards pink drinks has emerged, fueled by the creation of Instagram-friendly liquids and drinks. - **Home Mixology Trend:** Many consumers are honing their own mixology skills at home. - **Premium Cocktail Crafting Trend:** Consumers are looking for ways to craft premium and Instagram-friendly cocktails from the comfort of their own homes. ### Where This Applies - **Alcoholic Beverages:** The alcoholic beverage industry can capitalize on the pink drinks trend by creating new products that appeal to consumers looking to experiment with home mixology and Instagram-worthy cocktails. - **Packaging:** The packaging industry can help brands capture consumer attention with refreshed and contemporary product packaging designs. - **Social Media Marketing:** The social media marketing industry can help brands appeal to consumers with Instagram-worthy drink ideas, leading to increased engagement and product sales. ## Related on Trend Hunter - [Summertime Evening-Inspired Cocktails](https://www.trendhunter.com/trends/cathead-sparkling-sunsetters.md) - [Rosy Vodka Spritz Refreshments](https://www.trendhunter.com/trends/rozl-ros-vodka.md) - [Social Media-Inspired Vodka Drinks](https://www.trendhunter.com/trends/vk-squashka.md) - [Consumer-Driven Canned Cocktails](https://www.trendhunter.com/trends/eristoff-canned-cocktails.md) - [Festive Vodka Cocktails](https://www.trendhunter.com/trends/vk-chocolate-orange.md) - [Coastal Party-Themed Spirits](https://www.trendhunter.com/trends/smirnoff-miami-peach.md) - [Canned Spritz-Style Cocktails](https://www.trendhunter.com/trends/funkin-spritz.md) - [Citrusy Branded Spirit Cocktails](https://www.trendhunter.com/trends/skyy-vodka-soda.md) - [Botanical-Infused RTD Cocktails](https://www.trendhunter.com/trends/ketel-one-botanical-vodka.md)