# Social Media-Inspired Vodka Drinks VK Squashka Responds to the Popularity of Tiktok Recipes By Michael Hemsworth | Published 2025-11-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/vk-squashka References: [scottishgrocer](https://scottishgrocer.co.uk/2025/11/05/vk-introduces-new-enhanced-rtd-with-squashka-range/) & [vkofficial](https://www.vkofficial.com/)  The VK Squashka drink range has been launched in the UK by the [ready-to-drink alcohol brand](https://www.trendhunter.com/trends/wkd-cocktail-rtd-range) as a series of refreshments that are inspired by social media drinking trends. The drinks are inspired by the popularity of squashka, which features a blend of vodka, squash and water, and have become quite popular on social media sites like TikTok. The drinks come in three flavors including Orange & Pineapple, Apple & Blackcurrant and Cherries & Berries, which come in 500ml Tetra Pak cartons with a 7% ABV and. £3.49 price point. The products are also [non-carbonated](https://www.trendhunter.com/trends/skimmers) to offer consumers an alternative to fizzy drinks. Senior Brand Manager Holly Bolus spoke on the VK Squashka drink range saying, "VK Squashka brings something genuinely new to the market and a fresh solution that meets what our Gen Z drinkers are looking for right now. It’s got all the flavour our fans love us for, with a [higher ABV](https://www.trendhunter.com/trends/global-brands-quadz) and none of the fizz – plus it’s in a resealable and recyclable carton you can take anywhere." ## Trend Insights (Trend Hunter) - Score: 7.8/10 - Popularity: 86% | Activity: 94% | Freshness: 54% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Social Media-driven Beverage Trends:** Beverage brands are increasingly turning to viral social media trends for inspiration, leveraging platforms like TikTok to innovate new product lines. - **Ready-to-drink Alcohol Innovations:** Ready-to-drink alcohol options are evolving to include diverse flavor profiles and healthier formats in response to changing consumer preferences. - **Sustainable Packaging Solutions:** Beverage brands are adopting sustainable packaging, like resealable and recyclable Tetra Pak cartons, to appeal to environmentally conscious consumers. ### Sectors Adopting This - **Alcoholic Beverage Industry:** The alcoholic beverage industry is experiencing a shift towards innovative, social media-inspired products to capture the interest of younger consumers. - **Social Media Marketing:** Industries are redefining marketing strategies by tapping into social media-driven trends, creating authentic connections with a digital-first audience. - **Sustainable Consumer Goods:** The need for eco-friendly product designs is driving industries to rethink packaging solutions that reduce waste and improve portability. ## Related on Trend Hunter - [Juicy Vodka Cocktails](https://www.trendhunter.com/trends/holla-spirits-rtd.md) - [Fruit-Forward Vodka Cocktails](https://www.trendhunter.com/trends/squeezed-vodka-cocktails.md) - [Ready-to-Mix Fruit Juice Drinks](https://www.trendhunter.com/trends/caprisun-squash.md) - [Naturally Flavored Alcohol-Free Vodkas](https://www.trendhunter.com/trends/alcoholfree-flavored-vodkas.md) - [Sporty Vodka Cocktails](https://www.trendhunter.com/trends/vodkade.md) - [Icy Caffeinated Alcohol Refreshments](https://www.trendhunter.com/trends/wkd-x-drinks.md) - [Crystal-Clear Citrus Libations](https://www.trendhunter.com/trends/vk-lemon-lime.md) - [Low-Calorie RTD Vodka Cocktails](https://www.trendhunter.com/trends/vodka-refreshers.md) - [Flavorful Vodka Soda Packs](https://www.trendhunter.com/trends/palm-springs-variety-pack.md)