# Low-Calorie Sugar-Free Cocktails VK & Soda Has Just 69-Calories Per Can and Comes in Two Flavors By Michael Hemsworth | Published 2023-06-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/vk-soda References: [talkingretail](https://www.talkingretail.com/products-news/alcohol/vk-launches-zero-sugar-vk-soda-rtd-05-06-2023/) & [vkofficial](https://www.vkofficial.com/)  The VK & Soda canned mixed drinks are a new offering from the brand arriving in the off-trade market in the UK after a successful launch into the on-trade market. The [ready-to-drink (RTD) alcoholic refreshment](https://www.trendhunter.com/trends/zeroes-beverages) comes in two flavors including Lime and Berries, which both come in at just 69-calories per can. The drinks are characterized by their sparkling profile that's packed with flavor, but has [no sugar in the mix](https://www.trendhunter.com/trends/zero-sugar-variety-pack) to keep them relevant for today's consumer. The libations come in 330ml cans and are expected to be a hit with legal drinking age Gen Z consumers this year. Head of Brand at [Global Brands](https://www.trendhunter.com/trends/global-brands) Charlie Leaver spoke on the VK & Soda canned mixed drinks saying, "VK & Soda is the pre-mixed drink delivering full flavour and a zesty, crisp taste, with 69 calories in the new 330ml format and zero sugar. Consumers can have the party vibes and fruitiness that come with a VK, with fewer calories than our iconic, No.1 drink for students.” ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 13% | Activity: 35% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Low-calorie Alcoholic Beverages:** Innovation opportunity for beverage companies to launch low-calorie alcoholic beverages to cater to health-conscious consumers who still enjoy drinking. - **Sugar-free RTD Alcoholic Drinks:** Opportunity for ready-to-drink alcoholic beverage manufacturers to offer sugar-free drinks for health-conscious consumers who want convenience and flavor in their beverages. - **Flavored Alcoholic Seltzers:** Innovation opportunity for alcoholic beverage companies to create flavored seltzers that cater to the health-conscious consumers who prefer low-calorie and sugar-free drinks. ### Industries Being Reshaped - **Beverage Manufacturing:** Manufacturers can leverage health-conscious trends by launching new low-calorie, sugar-free alcoholic beverages. - **Ready-to-drink (RTD) Alcoholic Beverages:** RTD alcoholic beverage manufacturers can differentiate themselves by offering low-calorie, sugar-free drinks that provide convenience and flavor to consumers. - **Alcohol Retail:** Retailers can cater to the health-conscious consumer by stocking low-calorie, sugar-free alcoholic beverages that offer convenience and flavor without compromising on taste. ## Related on Trend Hunter - [Zero-Sugar Vodka-Based Seltzers](https://www.trendhunter.com/trends/global-brands.md) - [Culinary-Inspired Vodka Sodas](https://www.trendhunter.com/trends/vaqit.md) - [Low-Calorie RTD Vodka Cocktails](https://www.trendhunter.com/trends/vodka-refreshers.md) - [Lifestyle-Driven Alcohol-Free Coolers](https://www.trendhunter.com/trends/vk-blue-00.md) - [Fruity Flavored Vodka Sodas](https://www.trendhunter.com/trends/vk-blue.md) - [Artisan-Style Low-Calorie Cocktails](https://www.trendhunter.com/trends/this-is-skinny.md) - [Citrusy Branded Spirit Cocktails](https://www.trendhunter.com/trends/skyy-vodka-soda.md) - [Social Media-Inspired Vodka Drinks](https://www.trendhunter.com/trends/vk-squashka.md) - [Fruit-Forward Vodka Cocktails](https://www.trendhunter.com/trends/squeezed-vodka-cocktails.md)