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# Seasonal Candy-Themed Coolers
The VK Festive Pack Contains the All-New Candy Cane Flavor

By Michael Hemsworth | Published 2019-11-08 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/vk-festive-pack
References: [talkingretail](https://www.talkingretail.com/products-news/alcohol/vk-adds-festive-flavour-mixed-packs-05-11-2019/) & [vkofficial](https://vkofficial.com)

The [VK](https://www.trendhunter.com/trends/vk-blue) Festive Pack has been unveiled in the UK as a seasonal offering for consumers looking for a festive way to celebrate this holiday season. The cooler pack contains 10 bottles of the drink including the all-new Candy Cane flavor, which is a [limited-edition offering](https://www.trendhunter.com/trends/winter-variety-pack) from the brand that's sure to be enjoyed by those looking to enhance their holiday celebrations. The VK Candy Cane flavor is reported to have a sweet strawberry flavor with hints of peppermint to make it a balanced [prepackaged libation option](https://www.trendhunter.com/trends/12-days-of-holiday).

Brand Manager at Global Brands Charlie Leaver spoke on the VK Festive Pack saying, "With this year’s new Christmas flavor, our highly sought after VK Christmas jumpers and our on-trend marketing activity, we expect the VK mixed pack to excel this winter. Set to provide significant revenue for our customers while delighting consumers with a new Christmas twist on the fruity VK flavors’ they know and love the VK mixed pack is a must stock for retailers.”

## Trend Insights (Trend Hunter)

- Score: 3.0/10
- Popularity: 37% | Activity: 44% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### What's Driving This Trend

- **Seasonal Flavored Drinks:** The Candy Cane flavor is a limited-edition offering in the VK Festive Pack that consumers will find festive and interesting.
- **Holiday-related Packaging:** The VK Festive Pack creates an attractive and unique holiday-themed packaging that complements the seasonal vibe of the product.
- **Limited Edition Products:** The VK Festive Pack highlights the popularity of limited edition products among consumers, which can be a lucrative trend for brands to explore.

### Who This Affects Most

- **Beverage Industry:** Beverage brands can seize the opportunity to leverage seasonal flavors and holiday-related packaging to attract customers and generate more revenue.
- **Retail Industry:** Retailers can enhance their sales by stocking up holiday-themed products and limited editions to attract shoppers seeking unique and interesting products.
- **Packaging Industry:** Packaging companies can work with brands to create innovative and seasonal designs that can amplify the attraction of products and encourage sales.

## Related on Trend Hunter

- [Fruity Flavored Vodka Sodas](https://www.trendhunter.com/trends/vk-blue.md)
- [Crystal-Clear Citrus Libations](https://www.trendhunter.com/trends/vk-lemon-lime.md)
- [Complex Flavor Cooler Refreshments](https://www.trendhunter.com/trends/vk-apple-blackcurrant.md)
- [Lifestyle-Driven Alcohol-Free Coolers](https://www.trendhunter.com/trends/vk-blue-00.md)
- [Zero-Sugar Vodka-Based Seltzers](https://www.trendhunter.com/trends/global-brands.md)
- [Limited-Edition Holiday Juice Branding](https://www.trendhunter.com/trends/tropicana-festive-packs.md)
- [Low-Calorie Sugar-Free Cocktails](https://www.trendhunter.com/trends/vk-soda.md)
- [Social Media-Inspired Vodka Drinks](https://www.trendhunter.com/trends/vk-squashka.md)
- [Limited Holiday Sweet Sodas](https://www.trendhunter.com/trends/holiday-creamy-vanilla.md)