# Fruity Flavored Vodka Sodas The 'VK Blue' Ten-Bottle Multipack Arrives on UK and Ireland Shelves By Kanesa D | Published 2023-04-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/vk-blue References: [retailtimes](https://retailtimes.co.uk/new-vk-blue-multipack-launches-into-off-trade-following-mixed-pack-success/) & [brewery.no](https://brewery.no/en/products/vk-blue/)  VK is launching a new multi-pack of its most popular flavor, '[VK Blue](https://www.trendhunter.com/trends/vk-blue-00).' The new multi-pack will feature ten bottles of the iconic flavor, and the debut will be celebrated through campaigns across the UK and Ireland. To pique the attention of ardent followers, the launch will be announced via VK's social media networks and sent right to subscribers' inboxes with a giveaway opportunity to match. Earlier this year, the company also introduced VK & [SODA](https://www.trendhunter.com/trends/vk-soda), a new line that delivers the fruity and delicious flavors of VK with zero sugar and 56 calories. "VK Blue is the original flavour that kick started it all, the founding SKU of a flavoured filled line-up that sees huge success in both the Off Trade and On Trade. VK is the number one RTD for students eight years running,2 with strong awareness and retention across our target audience," said Charlie Leaver, head of brand at [Global Brands](https://www.trendhunter.com/trends/global-brands). Image Credit: VK ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 7% | Activity: 23% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Fruity Vodka Soda Multipacks:** Multipacks of popular fruity vodka sodas will trend as companies look to cater to customer convenience. - **Low-calorie Vodka Sodas:** Low-calorie versions of popular vodka sodas will continue to trend as people prioritize healthier options while still enjoying their favorite drinks. - **Social Media Marketing for Alcohol Brands:** Alcohol brands will continue to use social media campaigns and influencers to promote new product launches and engage with their target market. ### Sectors Adopting This - **Alcoholic Beverages:** The alcoholic beverage industry will continue to innovate by launching new flavors and low calorie options to cater to changing consumer preferences. - **Packaging Industry:** The packaging industry will continue to offer solutions for multipacks of alcoholic beverages to cater to customer convenience. - **Social Media Marketing Industry:** The social media marketing industry will continue to thrive as alcohol brands partner with influencers and create engaging campaigns to reach their target audience. ## Related on Trend Hunter - [Lifestyle-Driven Alcohol-Free Coolers](https://www.trendhunter.com/trends/vk-blue-00.md) - [Zero-Sugar Vodka-Based Seltzers](https://www.trendhunter.com/trends/global-brands.md) - [Crystal-Clear Citrus Libations](https://www.trendhunter.com/trends/vk-lemon-lime.md) - [Complex Flavor Cooler Refreshments](https://www.trendhunter.com/trends/vk-apple-blackcurrant.md) - [Low-Calorie Sugar-Free Cocktails](https://www.trendhunter.com/trends/vk-soda.md) - [Festive Vodka Cocktails](https://www.trendhunter.com/trends/vk-chocolate-orange.md) - [Social Media-Inspired Vodka Drinks](https://www.trendhunter.com/trends/vk-squashka.md) - [Fruity Branded Liqueurs](https://www.trendhunter.com/trends/wkd.md) - [Enhanced RTD Beverage Flavors](https://www.trendhunter.com/trends/wkd-x.md)