# Romantic Luxury Fashion Ads Versace Jeans Couture S/S '09 Depicts Rich Youngsters By mediterranean | Published 2009-04-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/vjc-ss09 References: [homotography.blogspot](http://homotography.blogspot.com/2009/04/versace-jeans-couture-2009-marius.html) & [vjc.it](http://www.vjc.it/) VJC, Versace Jeans Couture, is a luxury youth line from Versace that targets the ‘internationally-minded youngsters.’ Deeply-rooted in the [House of Versace](https://www.trendhunter.com/trends/star-studded), VJC offers a total look, including clothing, accessories and footwear. For their Spring/Summer 2009 ad campaign, VJC went for a rather romantic theme with a couple lounging in what appears to be a luxurious yacht. The images are shot with a hint of a paparazzi style, a la the recent [Michael Kors](https://www.trendhunter.com/trends/michael-kors-x-montauk-yacht-club) ads, to give them an exclusive touch. The couple is played by models Marius Hordijk and Hana Soukupova. Enjoy more [romantic and jet set-themed ad campaigns](https://www.trendhunter.com/trends/louis-vuitton-springsummer-2026) below. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 78% | Activity: 62% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Luxury Youth Fashion:** Opportunity for luxury fashion brands to target internationally-minded young consumers with a total look, including clothing, accessories, and footwear. - **Romantic Fashion Ads:** Incorporating romantic themes and paparazzi-style photography in fashion advertisements creates an exclusive and aspirational appeal for consumers. - **Jet Set Fashion Campaigns:** Creating fashion campaigns that evoke a luxurious jet set lifestyle can resonate with affluent consumers seeking a glamorous image. ### Where This Applies - **Luxury Fashion:** Opportunity for luxury fashion brands to capture the market of internationally-minded young consumers seeking a complete fashion look. - **Advertising:** Paparazzi-style photography and romantic themes can be employed by advertising agencies to create exclusive and aspirational fashion campaigns. - **Photography:** Photographers specializing in capturing the essence of a luxurious jet set lifestyle have a growing market in the fashion industry for campaign shoots. ## Related on Trend Hunter - [Luxury Statement Frames](https://www.trendhunter.com/trends/signature-eyewear-collection.md) - [Bold Eyewear Collection Campaigns](https://www.trendhunter.com/trends/no-rules-club.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Luxury Valentine’s Day Campaigns](https://www.trendhunter.com/trends/together-valentines-day.md) - [Modern-Day Travel Campaigns](https://www.trendhunter.com/trends/modernday-travel.md) - [Celebrity-Backed Luxury Menswear Campaigns](https://www.trendhunter.com/trends/luxury-menswear-campaign.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Intimate Spring Fashion](https://www.trendhunter.com/trends/louis-vuitton-springsummer-2026.md)