# Astrologically Inspired Hard Seltzers Vizzy Mercury Retrograde Edition Cans Inspire Good Vibes By Laura McQuarrie | Published 2022-05-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/vizzy-mercury-retrograde-edition-cans References: [prnewswire](https://www.prnewswire.com/news-releases/mercury-in-retrograde-got-you-down-vizzy-brings-the-good-vibes-with-limited-edition-retrograde-inspired-cans-and-good-vibes-kits-301546091.html) & [vizzymercuryretrograde](http://www.vizzymercuryretrograde.com)  Mercury retrograde is an astrological phenomenon that's believed to bring about complications with communication, troubles with technology and challenges during travel and with the Vizzy Mercury Retrograde Edition Cans, the [hard seltzer brand](https://www.trendhunter.com/trends/truly-hard-seltzer-dream-pack) aims to share good vibes. During this time when the vibe just feels "off," Vizzy is introducing special cans for a limited time only that will be shared with winners. The Vizzy Good Vibes Kit shares vibe-protecting charms such as a neo-mystical candle, sage, incense and either a $15 Prepaid [Mastercard](https://www.trendhunter.com/trends/the-curated-table) or Vizzy Mercury Retrograde Edition cans. This promotion for [astrology lovers](https://www.trendhunter.com/trends/shower-readings-body-wash) introduces cans with celestial-inspired holographic designs. To participate, eligible people who want good vibes are invited to enter for their chance to win online via the brand's site. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 82% | Activity: 99% | Freshness: 12% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Astrology-inspired Beverages:** Brands can take advantage of the growing interest in astrology by creating products that are inspired by astrological phenomena and beliefs. - **Customized Limited-time Promotions:** Limited time promotions can increase brand awareness and customer engagement while offering unique experiences to customers. - **Neo-mysticism:** There is an opportunity for brands to incorporate neo-mystical elements and beliefs in their marketing campaigns to appeal to those interested in spiritual practices. ### Sectors Adopting This - **Alcohol and Beverage Industry:** This industry can create new products with astrological themes that attract customers interested in astrology and related beliefs. - **Marketing and Advertising Industry:** The marketing industry can create campaigns that use astrological phenomena and neo-mystical beliefs to reach out to specific target audiences. - **Retail Industry:** Retailers can collaborate with astrologers and spiritual practitioners to offer customized promotions and unique experiences to customers. ## Related on Trend Hunter - [Celestial Self-Help Pop-Ups](https://www.trendhunter.com/trends/mercury-retrograde-shelter.md) - [Outer Space-Inspired Energy Drinks](https://www.trendhunter.com/trends/celsius-space-vibe-collection.md) - [Cream Soda Hard Seltzers](https://www.trendhunter.com/trends/vizzy-orange-cream-pop-hard-seltzer.md) - [Effervescent Mimosa-Inspired Seltzers](https://www.trendhunter.com/trends/vizzy-mimosa-hard-seltzer.md) - [Water Zodiac Sign Ads](https://www.trendhunter.com/trends/essentia-water-zodiac.md) - [Astrology-Inspired Wines](https://www.trendhunter.com/trends/astrology-inspired-wine.md) - [Astrology-Aligned Cosmetics](https://www.trendhunter.com/trends/maya-jama-x-rimmel.md) - [Creamy Hard-Soda Variety Packs](https://www.trendhunter.com/trends/cream-pop-variety-pack.md) - [Mood-Specific Low-Dose Cannabis Beverages](https://www.trendhunter.com/trends/lowdose-cannabis-beverages.md)