# LGBTQ Gift Registries The Vizzy Live Proudly Registry is an Alternative to Traditional Registries By Laura McQuarrie | Published 2021-06-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/vizzy-live-proudly-registry References: [prnewswire](https://www.prnewswire.com/news-releases/vizzy-hard-seltzer-celebrates-trans-and-nonbinary-people-with-vizzy-live-proudly-registry-for-pride-month-301303727.html) & [vizzyhardseltzer](https://www.vizzyhardseltzer.com/vizzy-live-proudly-registry) The [Vizzy Live Proudly Registry](https://www.trendhunter.com/trends/vizzy-pickleball-court) was created in honor of Pride Month and with its creation, Vizzy [Hard](https://www.trendhunter.com/trends/cream-pop-variety-pack) Seltzer is supporting the transgender and nonbinary communities by offering an alternative to traditional gift registries. The online gift registry is a place where people can create a wish list of items for their allies and friends. To create the registry, the hard seltzer brand worked with four trans- and queer-owned businesses to feature items like pride streetwear, chest binders, cosmetics, gender-fluid clothing and more. To kick off the launch of the registry, Vizzy is giving 50 people the chance to get $500 toward the purchase of items on their registry. Additionally, Vizzy is committing $25,000 to the [National Center for Transgender Equality](https://www.trendhunter.com/trends/xbox). ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 51% | Activity: 39% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### Why This Trend Is Growing - **LGBTQ E-commerce:** Creating e-commerce platforms to promote LGBTQ-owned businesses and offer a space for the LGBTQ+ community to shop. - **Inclusive Marketing:** Developing marketing strategies to include and support the LGBTQ+ community and their allies. - **Gender-inclusive Products:** Creating gender-neutral products and gender-exclusive services to promote inclusivity and cater to the LGBTQ+ community. ### Industries Being Reshaped - **Retail:** Retailers can create curated sections featuring LGBTQ-owned businesses and/or gender-inclusive products and offer gift registry services for the LGBTQ+ community. - **Marketing:** Marketing agencies can develop campaigns that embrace and celebrate diversity to support and promote the LGBTQ+ community. - **Fashion:** Fashion brands can introduce gender-inclusive clothing lines and accessories to promote inclusivity and cater to the LGBTQ+ community. ## Related on Trend Hunter - [Drink Gift Registries](https://www.trendhunter.com/trends/drizly-gift-registry.md) - [Bespoke LGBTQ+-Celebrating Vodkas](https://www.trendhunter.com/trends/five-husbands.md) - [LGBTQ-Supporting Beer Cans](https://www.trendhunter.com/trends/alchemist-just-say-gay.md) - [LGBTQ+ Wedding Campaigns](https://www.trendhunter.com/trends/skyy-says-i-do.md) - [Customizable Can Insulators](https://www.trendhunter.com/trends/trulyou.md) - [LGBTQ+ Vodka Campaigns](https://www.trendhunter.com/trends/coming-out-again.md) - [LGBTQ+ Community-Owned Distillery's](https://www.trendhunter.com/trends/queer-spirits.md) - [Prideful Special-Edition IPAs](https://www.trendhunter.com/trends/specialedition-ipa.md) - [LGBTQ+ Business-Supporting Programs](https://www.trendhunter.com/trends/lgbtq-luxury-rewards.md)