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# Intelligent Upscaling TV Sets
The Vizio SmartCast TVs were Unveiled at CES 2020

By Michael Hemsworth | Published 2020-01-07 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/vizio-smartcast-tvs
References: [geeky-gadgets](https://www.geeky-gadgets.com/vizio-2020-smartcast-tv-range-unveiled-at-ces-06-01-2020/) & [prnewswire](https://www.prnewswire.com/news-releases/vizios-2020-smartcast-tv-lineup-advances-picture-quality-leadership-with-more-quantum-color-models-and-first-oled-tv-300981270.html)

The new Vizio SmartCast TVs were unveiled by the brand at CES 2020 as a range of solutions for the [home entertainment market](https://www.trendhunter.com/trends/home-entertainment-technology) that will deliver robust performance. The TV range includes a number of differently sized sets that range from 40-inches to 75-inches and are each powered by a first-of-its-kind processor in the US along with a [powerful new gaming engine](https://www.trendhunter.com/trends/toshiba-regza-ai-engine). The TVS can accuracy upscale HD and FHD content to 4K resolution, while also intelligently enhancing detail, reducing noise, artifacts and more.

The Vizio SmartCast TVs utilize their premium IQ Ultra processors to enrich the picture processing protocol with artificial intelligence (AI) technology and machine learning capabilities. These features position the TV sets as frontrunners for the US market that are sure to accommodate the needs of discerning users.

## Trend Insights (Trend Hunter)

- Score: 0.8/10
- Popularity: 12% | Activity: 4% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Multimedia](https://www.trendhunter.com/multimedia)

## Key Themes

### Why This Trend Is Growing

- **Intelligent TV Upscaling:** Disruptive innovation opportunity: Develop AI-powered upscaling technology for TVs to enhance picture quality and resolution.
- **Premium Picture Processing:** Disruptive innovation opportunity: Create advanced processors with AI and machine learning capabilities to improve picture quality in TVs.
- **Gaming-enhanced Tvs:** Disruptive innovation opportunity: Design TVs with powerful gaming engines to provide immersive gaming experiences for users.

### Industries Being Reshaped

- **Home Entertainment:** Disruptive innovation opportunity: Introduce new technologies and features to enhance the home entertainment experience through smart TVs.
- **Electronics Manufacturing:** Disruptive innovation opportunity: Develop and produce cutting-edge processors and components for TVs to enable advanced picture processing.
- **Gaming Industry:** Disruptive innovation opportunity: Collaborate with TV manufacturers to incorporate gaming-specific features and technologies to create a seamless gaming and entertainment experience.

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