# Flexible Movement Shoes The VIVOBAREFOOT Kanna is a Lightweight Shoe for Yoga, Dance or Pilates By Laura McQuarrie | Published 2018-03-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/vivobarefoot-kanna References: [vivobarefoot](https://www.vivobarefoot.com/us/blog/march-2018/kanna-unleashing-the-supernatural-you) The VIVOBAREFOOT 'Kanna' is an all-new barefoot movement shoe with a lightweight and flexible design that provides plenty of protection and sensory feedback for activities like walking, dancing, [yoga or Pilates workouts](https://www.trendhunter.com/trends/ciao-bella). As VIVOBAREFOOT describes, its newly launched footwear design "is like wearing a breathable yet protective sock." The soft, seamless shoe is made with vegan materials to provide a comfortable fit that will stay in place, yet also allow for the foot to move naturally. The barefoot movement shoe is offered in Black and an Olive colorway, which offers a slightly tighter knit-weave. While there are many [barefoot shoes on the market](https://www.trendhunter.com/trends/vivobarefoot-explorer-mid) that are prized for the comfort they provide, consumers are often deterred by their unconventional style—the VIVOBAREFOOT Kanna sets itself apart with not only high-performance features, but a sleek style that resembles a sneaker. ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 98% | Activity: 98% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Barefoot Movement Shoes:** Opportunity for innovative designs that combine comfort and sleek style. - **Lightweight Footwear:** Opportunity to create lightweight and flexible shoes for various activities. - **Vegan Shoe Materials:** Opportunity to cater to the growing demand for sustainable and animal-friendly footwear materials. ### Industries Being Reshaped - **Footwear Industry:** Disruptive innovation opportunities in creating new types of movement shoes for different activities. - **Fitness and Wellness Industry:** Opportunity to cater to the needs of fitness enthusiasts with specialized footwear for yoga, dance, and Pilates. - **Sustainable Fashion Industry:** Opportunity to tap into the market of eco-conscious consumers by offering vegan materials in footwear. ## Related on Trend Hunter - [Minimalist Leather Sandals](https://www.trendhunter.com/trends/softstar-camino-lite-sandals.md) - [Minimalist Barefoot Gym Sneakers](https://www.trendhunter.com/trends/vivobarefoot-motus-strength-ii.md) - [Comfort-Focused Lightweight Shoes](https://www.trendhunter.com/trends/ergonomic-shoe.md) - [Minimalist Training Shoes](https://www.trendhunter.com/trends/vsoul-foot-map.md) - [Toe-Shaped Footwear](https://www.trendhunter.com/trends/vibram-fivefingers-1.md) - [Split-Toe Barefoot Sandals](https://www.trendhunter.com/trends/vivobiome-tabi-gen-01-sandal.md) - [Animated Footwear Campaigns](https://www.trendhunter.com/trends/free-your-feet.md) - [Barefoot-Inspired Winter Footwear](https://www.trendhunter.com/trends/vivobarefoot-explorer-mid.md) - [Off-Road Barefoot Boots](https://www.trendhunter.com/trends/vivobarefoot-tracker-textile-at-ii.md)