# Tap-to-Pay Smartwatches The Vivo Smartwatch Buys You a Post-Workout Smoothie By Ell Smith | Published 2017-09-01 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/vivo-smartwatch References: [engadget](https://www.engadget.com/2017/08/31/garmins-vivo-smartwatches-2017/) & [buy.garmin](https://buy.garmin.com/en-CA/CA/p/150767) [Garmin](https://www.trendhunter.com/trends/connect-iq-store) watches' newest iteration, the [Vivo](https://www.trendhunter.com/trends/japan-house) smartwatch, maintains the company's commitment to fitness, while offering a new integrated payment plan that eliminates the need for a wearer to carry a wallet during their workouts. Garmin Pay, the new service, functions similarly to [Apple](https://www.trendhunter.com/trends/apple-tap-to-pay) Pay, enabling wearers to make tap-to-pay purchases from the watch's face, as opposed to a phone screen. After linking an eligible credit card, consumers can treat themselves to a post-workout smoothie, without having to travel home to collect one's belongings. In addition to its consumer convenience, the smartwatch features a wide range of fitness-focused functions, which aid in a more connected workout. Vivo can provide wearers with a full range of analytics, seamlessly tracking and deciphering their movements. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 88% | Activity: 97% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Integrated Payment Smartwatches:** Disruptive innovation opportunity: Develop smartwatches with integrated payment capabilities to provide consumers with a seamless and convenient shopping experience. - **Tap-to-pay Technology:** Disruptive innovation opportunity: Integrate tap-to-pay technology into various devices to enable fast and secure transactions, eliminating the need for wallets or phones. - **Fitness-connected Wearables:** Disruptive innovation opportunity: Combine fitness-tracking features with wearable devices to offer consumers a more integrated and comprehensive workout experience. ### Industries Being Reshaped - **Wearable Technology:** Disruptive innovation opportunity: Innovate wearable technology by incorporating payment options and fitness tracking capabilities to attract health-conscious consumers. - **Mobile Payments:** Disruptive innovation opportunity: Further develop mobile payment solutions by expanding tap-to-pay technology to more devices, providing a convenient and secure alternative to traditional payment methods. - **Health and Fitness:** Disruptive innovation opportunity: Merge wearable technology and fitness tracking in the health and fitness industry to offer consumers a more personalized and connected workout experience. ## Related on Trend Hunter - [In-App Retail Expansions](https://www.trendhunter.com/trends/connect-iq-store.md) - [AI Fitness Trackers](https://www.trendhunter.com/trends/garmin-ai-fitness-watch.md) - [All-Day Wellness Wearable Trackers](https://www.trendhunter.com/trends/garmin-vvosmart-5.md) - [Expanded Smartwatch Functionalities](https://www.trendhunter.com/trends/google-maps-navigation.md) - [Personalized Fitness Plan Smartwatches](https://www.trendhunter.com/trends/amazfit-active.md) - [Squarish Sport-Ready Smartwatches](https://www.trendhunter.com/trends/garmin-venu-x1.md) - [Versatile Women-Focused Smartwatches](https://www.trendhunter.com/trends/garmin-3.md) - [Active Lifestyle-Focused Smartwatches](https://www.trendhunter.com/trends/aurafit-g12.md) - [Sporty Holistic Health Smartwatches](https://www.trendhunter.com/trends/garmin-venu-4.md)