# All-Screen Phone Designs The Vivo Nex Will Have a Pop Out Selfie Camera and a Bezel-Free Screen By Joey Haar | Published 2018-06-12 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/vivo-nex References: [engadget](https://www.engadget.com/2018/06/12/vivo-nex-all-screen-phone-pop-out-camera/) The holy grail of modern smartphone design is a device that abandons bezels altogether in favor of an edge-to-edge screen, and the Vivo Nex looks to be the first consumer smartphone to successfully achieve that goal. The phone was recently upgraded from concept to retail product, and it will be available to the Chinese market in the coming months. As the infamous [iPhone X](https://www.trendhunter.com/trends/iphone-x-galaxy) notch has shown, the problem with extending the screen to the edges of the phone is that people need their [front-facing selfie camera](https://www.trendhunter.com/trends/ikko-mind-one), and the lens can't be built into the screen without limiting the screen's reach. The Vivo Nex provides an ingenious solution to that dilemma. It doesn't have a camera in the screen, and instead the front-facing lens pops out from the top of the device when users activate it. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 44% | Activity: 18% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Key Themes Behind This Trend - **Bezel-free Phone Screens:** Companies can innovate by designing phones that remove bezels to produce an edge-to-edge screen. - **Pop Out Phone Selfie Cameras:** There is an opportunity for businesses to create smartphones with front-facing lenses that pop out from the top of the device. - **All-screen Smartphone Design:** The Vivo Nex represents an opportunity for businesses to generate compelling designs for their phones that feature bezel-free displays and unique camera mechanics. ### Where This Applies - **Smartphone Industry:** Smartphone manufacturers should invest in cutting-edge technologies that can help them stay ahead of consumer trends. - **Consumer Electronics Industry:** Companies in the consumer electronics industry can invest in researching and developing products that push the boundaries of traditional phone design. - **Mobile Accessories Industry:** Innovative mobile accessories like pop-out lenses and screen protectors can help enhance the user experience of bezel-free smartphones. ## Related on Trend Hunter - [Automatically-Expanding Phone Screens](https://www.trendhunter.com/trends/rollable-screen-smartphone.md) - [Camera-Centric Chinese Smartphones](https://www.trendhunter.com/trends/cameracentric-chinese-smartphones.md) - [Oversized Camera Smartphone Models](https://www.trendhunter.com/trends/vivo-x80-pro.md) - [Foldable Chinese Smartphones](https://www.trendhunter.com/trends/vivo-x-fold.md) - [Under-Display Camera Smartphones](https://www.trendhunter.com/trends/red-magic-8s-pro.md) - [Refined Elegance Flip Smartphones](https://www.trendhunter.com/trends/oppo-find-n3-flip.md) - [Innovative Foldable Smartphones](https://www.trendhunter.com/trends/oppo-find-n.md) - [Productive Dual-Display Smartphones](https://www.trendhunter.com/trends/oppo-find-n2-flip.md) - [Transparent Design Smartphones](https://www.trendhunter.com/trends/nothing-phone-1-concept.md)