# Gender-Bending Cosmetic Captures The Vivo Antonio TUSH Editorial is Androgynous By Jana Pijak | Published 2013-01-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/vivo-antonio-tush References: [steelmachines.wordpress](http://steelmachines.wordpress.com/2012/12/15/vivo-antonio/) & [whatmagazine.de](http://whatmagazine.de/category/tush) The Vivo Antonio TUSH editorial graces the fashion publication's NO. 3 issue. This striking beauty series features daring cosmetic looks that are worn by M4 agency male models Carlos Peters, Kim Dall’Armi and Waldemar. Photographer Armin Morbach captures the guys in studio while wardrobe stylist Ingo Nahrwold dresses them in a series of daring and androgynous garments. Exuding both a masculine and feminine air, these models channel an 80s inspiration that references musical style icons including David Bowie and Boy George among others. The Vivo Antonio TUSH editorial features a luxe wardrobe of designer looks from the likes of Dior Homme, Louis Vuitton and Emporio Armani among others. From sleek tailoring to embellished ornamentation detailing, this androgynous image series redefines traditional beauty ideals. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 63% | Activity: 55% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What Makes This Trend Stand Out - **Androgynous Beauty:** The trend of androgynous beauty is disrupting traditional beauty norms and encouraging experimentation with gender-neutral looks. - **Gender-fluid Fashion:** Gender-fluid fashion is a growing trend that provides disruption opportunities in clothing and accessory design for both men and women. - **Male Beauty Trends:** Male beauty trends are on the rise, creating new opportunities for the cosmetics industry to develop and market products specifically for men. ### Sectors Adopting This - **Fashion:** Androgynous beauty and gender-fluid fashion trends are disrupting the traditional fashion industry, creating new market opportunities for designers and retailers. - **Cosmetics:** The rise of male beauty and androgynous beauty trends presents a disruption opportunity for the cosmetics industry to develop new products that cater to new customer segments, including men. - **Modeling:** As the fashion industry evolves to be more inclusive, modeling agencies and photographers will need to adapt to this trend and offer more gender-neutral modeling opportunities. ## Related on Trend Hunter - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Surrealist Beauty Lines](https://www.trendhunter.com/trends/toiletpaper-magazine.md) - [Star-Studded Men's Fragrance Campaigns](https://www.trendhunter.com/trends/boss-bottled-beyond.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Redefined Masculinity Branding](https://www.trendhunter.com/trends/tough-guys-soft-sweaters.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md)