# Fermented Protein Supplements Vivici Vivitein™ BLG is Arriving in the US for B2B Customers By Michael Hemsworth | Published 2025-03-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/vivitein-blg References: [vegconomist](https://vegconomist.com/protein/vivici-launches-animal-free-dairy-protein-in-the-us-active-nutrition-market/) & [vivici](https://www.vivici.com)  [Vivici Vivitein™](https://www.trendhunter.com/trends/vivitein-lf) BLG is headed to the US market to provide B2B customers with a way to elevate their products with protein that's crafted without the use of any animal-derived ingredients. The solution is targeted towards the development of [protein beverages, powders and bars](https://www.trendhunter.com/trends/plantbased-protein-powders1) where sustainable protein is required, and boasts an impressive level of water solubility. The protein is also comparable to traditional dairy-based protein bars when used in recipes with a familiar mouthfeel to make it a great alternative. Vivici Vivitein™ BLG is crafted through a [precision fermentation process](https://www.trendhunter.com/trends/animalfree-egg-white-protein-powder) that drastically reduces resource consumption when compared against traditional dairy protein products. It's reported to use 86% less water, while also generating 68% fewer carbon emissions. Image Credit: Vivici ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 74% | Activity: 77% | Freshness: 36% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Precision Fermentation:** Precision fermentation allows for the creation of alternative proteins while significantly lowering environmental impact. - **Sustainable Protein Solutions:** The rise of sustainable protein solutions presents a compelling innovation in the food industry by catering to eco-conscious consumers seeking plant-based options. - **Water-soluble Proteins:** Water-soluble proteins are gaining traction, offering improved integration into a variety of food and beverage applications. ### Where This Applies - **Food Manufacturing:** Innovative fermentation processes are transforming food manufacturing through environmentally-friendly protein production. - **Nutritional Supplements:** Nutritional supplement creators can leverage advanced protein alternatives to offer sustainable and high-performance options. - **Beverage Industry:** Fermented proteins contribute to the beverage industry's shift towards innovative and sustainable product formulations. ## Related on Trend Hunter - [Precision-Fermented Protein](https://www.trendhunter.com/trends/vivitein-lf.md) - [Precision-Fermented Protein Ingredients](https://www.trendhunter.com/trends/vivici-vivitein-lf.md) - [Innovative Plant-Based Proteins](https://www.trendhunter.com/trends/revolutionize-plantbased-foods.md) - [Precision-Fermented Dairy Proteins](https://www.trendhunter.com/trends/functional-dairy-protein.md) - [Animal-Free Milk Proteins](https://www.trendhunter.com/trends/lactoferrin.md) - [Medical Nutrition Protein Solutions](https://www.trendhunter.com/trends/lacprodan-blg100-acidic.md) - [Complete Protein Shots](https://www.trendhunter.com/trends/vivitein-blg-protein-shots.md) - [Medical Nutrition Protein Ingredients](https://www.trendhunter.com/trends/lacprodan-blg100.md) - [Fermentation-Based Collagen Proteins](https://www.trendhunter.com/trends/evonik-vecollan.md)