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# British Pride Paper
The Vivienne Westwood Wallpaper Collection for Cole & Son

By Marissa Liu | Published 2009-12-22 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/vivienne-westwood-wallpaper
References: [vogue](http://www.vogue.co.uk/news/daily/091222-vivienne-westwoods-cole--son-wall/gallery.aspx#) & [cole-and-son](http://www.cole-and-son.com/collection_detail.asp?collectionid=116)

Iconic British designer Vivienne Westwood has launched a [new line of wallpaper](https://www.trendhunter.com/trends/wallpaper-collection1). The Vivienne Westwood Wallpaper Collection is available exclusively through Cole & Son. It allows people to take Westwood's designs (like her classic [Union Jack](https://www.trendhunter.com/trends/shredded-wheat)) into the household interiors.

The Vivienne Westwood Wallpaper Collection boasts many [UK-inspired patterns](https://www.trendhunter.com/trends/laura-ashley-x-the-adorable-pooch-company). There is a trompe d'oeuil tartan print as well as a regular tartan print, a floral magnolia and a pink and tan dog's tooth.

**Implications** - Businesses that offer their clients products that pay tribute to a specific culture or group of individuals will likely experience favorable results. Consumers will be likely to invest in a product that is reflective of different aspects of their lives.

## Trend Insights (Trend Hunter)

- Score: 1.8/10
- Popularity: 37% | Activity: 10% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### Key Themes Behind This Trend

- **Cultural Homage Design:** Designs that pay tribute to a specific culture will likely experience favorable results.
- **Designer Home Decor:** More designers will expand their merchandise lines to offer home decor products.
- **Digital Print on Wallpaper:** More companies will incorporate digital print technology in wallpaper designing process.

### Where This Applies

- **Interior Design:** Interior designers can provide custom, cultural, wallpaper design options to their clients.
- **Home Decor:** Designer wallpaper will lead to an increase in home decor sales.
- **Printing and Publishing:** Digital printing technology will create new opportunities for the wallpaper industry.

## Related on Trend Hunter

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- [High-End Bridal Collections](https://www.trendhunter.com/trends/vivienne-westwood-bridal-couture.md)
- [Bespoke Wallpaper Collaborations](https://www.trendhunter.com/trends/bespoke-wallpaper.md)
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- [Colorful Wallpaper Collections](https://www.trendhunter.com/trends/carte-blanche.md)
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