# White-Out Runway Looks The Vivienne Westwood Spring 2011 Collection Gets a Snowy Glow By Summer Luu | Published 2010-10-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/vivienne-westwood-spring-2011 References: [fashionologie](http://www.fashionologie.com/Spring-2011-Paris-Fashion-Week-Vivienne-Westwood-11306960) & [viviennewestwood](http://www.viviennewestwood.com/flash.php) This year's Vivienne Westwood Spring 2011 show looked as though the models had endured an epic cream pie food fight backstage. The models were seen strutting on the catwalk with [stark white paint](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela) that had been plastered on parts of their faces and hair. In addition to the paint, the models were also wearing [bizarre-looking masks](https://www.trendhunter.com/trends/glass-001-artistry-mask). The remainder of the fashion show displayed obscure fairytale styles that reminded me of Tinkerbell frocks and modernized Snow White dresses. The Vivienne Westwood Spring 2011 show definitely puts a twist to these girlie storybook characters. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 51% | Activity: 32% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **Unique Runway Beauty:** Exploring unconventional and avant-garde beauty techniques on the runway presents opportunities for disrupting traditional makeup and beauty industry norms. - **Fantasy-inspired Fashion:** Creating fashion collections inspired by fairytales and fantasy worlds opens possibilities for innovative and imaginative designs that challenge traditional fashion industry standards. - **Conceptual Fashion Shows:** Developing fashion shows that incorporate storytelling and narrative elements can revolutionize the way designers showcase their collections and captivate audiences. ### Industries Being Reshaped - **Makeup and Beauty:** Pioneering new techniques and products in the makeup and beauty industry to cater to the demand for bold and experimental runway looks. - **Fashion Design:** Embracing fantasy and fairytale-inspired fashion designs to push the boundaries of conventional fashion and appeal to consumers seeking unique and imaginative clothing options. - **Event Planning and Production:** Reimagining fashion shows as immersive experiences through storytelling and creative concepts, providing disruptive opportunities in event planning and production industries. ## Related on Trend Hunter - [High-End Bridal Collections](https://www.trendhunter.com/trends/vivienne-westwood-bridal-couture.md) - [Whimsical Feminine Runway Shows](https://www.trendhunter.com/trends/wild-rose-sparrow.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [High Fashion Mud Runways](https://www.trendhunter.com/trends/balenciaga-2023-runway.md) - [Whimsical Couture Settings](https://www.trendhunter.com/trends/chanel-spring-summer-2026.md) - [Collaborative Fashion-Centric Capsules](https://www.trendhunter.com/trends/vivienne-westwood-and-palace.md) - [Runway-Inspired Peel-Off Masks](https://www.trendhunter.com/trends/glass-001-artistry-mask.md) - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [Pixelated Runway Displays](https://www.trendhunter.com/trends/pixelated.md)