# Flame-Tastic Manes The Vivienne Westwood Spring 2010 Collection Shocks the Audience By Jacqueline Parrish | Published 2009-10-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/vivienne-westwood-spring-2010 References: [coutorture](http://www.coutorture.com/5397302?page=0,0,11) & [viviennewestwood](http://www.viviennewestwood.com) Reigning supreme in the kingdom of quirk, the Vivienne Westwood Spring 2010 collection certainly delivered. With frizzed-out flame-colored hair piled high that defied gravity on the model's heads, they embodied all that is the orange-maned Westwood. Makeup for the Vivienne Westwood Spring 2010 collection was a [pale, pallid, palette](https://www.trendhunter.com/trends/chanels-spring-2025) of completely white canvases with large drops of blood blotted on or around the area that is the models lips. Undeniably enjoyable, the [wild hair and makeup](https://www.trendhunter.com/trends/aging-disgracefully-collection) did not, as some editors speculated, take away from the garments -- instead, they enhanced them. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 63% | Activity: 17% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Flame-colored Hair:** There is an opportunity for disruptive innovation in the beauty industry by developing new products and techniques for achieving flame-colored hair. - **Quirky Hair and Makeup:** The fashion and beauty industries can explore disruptive innovation by embracing and incorporating quirky and unconventional hair and makeup styles in their collections and campaigns. - **Pale and Blotchy Makeup:** There is potential for disruptive innovation in the cosmetics industry by creating new makeup products that imitate the pale and blotchy makeup look featured in the Vivienne Westwood Spring 2010 collection. ### Sectors Adopting This - **Beauty:** The beauty industry can seize the opportunity for disruptive innovation by exploring new products and techniques for achieving unique and unconventional hair colors and styles, as seen in the Vivienne Westwood Spring 2010 collection. - **Fashion:** The fashion industry can embrace disruptive innovation by incorporating quirky and unconventional hair and makeup styles, like the ones showcased in the Vivienne Westwood Spring 2010 collection, into their designs and runway shows. - **Cosmetics:** The cosmetics industry can capitalize on the trend of pale and blotchy makeup by developing new products and techniques that imitate the unique and avant-garde makeup look featured in the Vivienne Westwood Spring 2010 collection. ## Related on Trend Hunter - [Wild Animal-Decorated Gowns](https://www.trendhunter.com/trends/schiaparelli-lion-head.md) - [High-End Bridal Collections](https://www.trendhunter.com/trends/vivienne-westwood-bridal-couture.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Whimsical Feminine Runway Shows](https://www.trendhunter.com/trends/wild-rose-sparrow.md) - [Collaborative Fashion-Centric Capsules](https://www.trendhunter.com/trends/vivienne-westwood-and-palace.md) - [Whimsical Couture Settings](https://www.trendhunter.com/trends/chanel-spring-summer-2026.md) - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md)