# Designer Penknives Vivienne Westwood Makes the Great Outdoors Fashionable By Rachel | Published 2009-06-02 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/vivienne-westwood-penknife References: [selectism](http://www.selectism.com/news/2009/05/31/vivienne-westwood-penknife/) & [couture.zappos](http://couture.zappos.com/n/p/dp/54819613/c/201217.html) At $424, the Vivienne Westwood Penknife is not one you want to lose on a camping trip. The Penknife by Westwood includes a nail file, tweezers, scissors, toothpick, and keyring. It comes in hunter green, and all together looks like a useful tool. But again, at $424, maybe Vivienne Westwood Penknifes should be for home use only. **Implications** - It might seem unusual to blend [high fashion](https://www.trendhunter.com/trends/vivienne-westwood-and-palace) with a [functional tool like a penknife](https://www.trendhunter.com/trends/leatherman-blazer), but for consumers who want to combine fashion and utility it is definitely a product that would seem worthwhile. Vivienne Westwood makes a smart move with this product by understanding that their customers are willing to pay a little extra for a high-status makeover of a simple device. For consumers looking for status symbols with every purchase they make, this is definitely a smart product to offer. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 6% | Activity: 32% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Fashion-utility Hybrid Products:** Consumers are interested in combining fashion and utility in one product, creating opportunities for designers to blend high fashion with functional tools. - **Status-symbol Products:** Consumers are willing to pay more for high-status makeovers of simple devices and tools, providing opportunities for luxury brands to offer products with added prestige. - **Niche Outdoor Accessories Market:** Offering functional outdoor accessories that cater to the needs of fashion-conscious adventurers can create a separate market segment for brands to explore. ### Industries Being Reshaped - **Luxury Fashion:** Luxury fashion brands can expand their product line and cater to consumers seeking high-end, hybrid fashion-utility products. - **Outdoor Accessories:** Creating fashion-forward outdoor accessories that cater to the needs of fashion-conscious adventurers can open up a new market for niche retailers specializing in outdoor gear. - **Beauty and Personal Care:** Luxury beauty and personal care brands can offer high-status makeovers of simple grooming tools, appealing to consumers willing to pay a premium for such products. ## Related on Trend Hunter - [Picnic-Ready Multitools](https://www.trendhunter.com/trends/victorinox-special-picknicker-damast.md) - [Limited Multi-Functional Pocket Knives](https://www.trendhunter.com/trends/swiss-army-knife.md) - [Poshly Designed Pocket Knives](https://www.trendhunter.com/trends/wesn-x-pco-slipjoint-microblade-knife.md) - [Camping-Friendly Compact Tools](https://www.trendhunter.com/trends/victorinox-pocketknives.md) - [Luxury Damasteel Utility Knives](https://www.trendhunter.com/trends/benchmade.md) - [Ultra-Luxe Pocket Knives](https://www.trendhunter.com/trends/benchmade-gold-class-knives.md) - [Art Deco-Inspired Pocket Knives](https://www.trendhunter.com/trends/kershaw-noventa-knife.md) - [Elegant Everyday Tools](https://www.trendhunter.com/trends/damascus.md) - [Landscape-Honoring Pocket Knives](https://www.trendhunter.com/trends/wesn-ridgeback-microblade.md)