# Redneck Chic Couture Vivienne Westwood Brings the Farm to Milan's Men for Fall 09 By Ayman | Published 2009-01-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/vivienne-westwood-milan-men-fall-2009-redneck-farm References: [content.coutorture](http://content.coutorture.com/2709934) & [viviennewestwood](http://www.viviennewestwood.com/flash.php) While other designers are playing it safe in these times of economic crisis, Vivienne Westwood ignores the idea of going commercial with a rebellious 'redneck gone punk' [men's fall 2009 runway](https://www.trendhunter.com/trends/brucolic) at the [Milan Fashion Week](https://www.trendhunter.com/trends/selkies-the-libertine-collection). Overalls (with a surprising twist in the back) were accessorized by forks, carts and other farming tools. I didn't think Vivienne Westwood could top the outrageousness of her **[gypsy runway](http://www.trendhunter.com/trends/gypsies-westwood-milan)**, but she did! **Implications** - Vivienne Westwood is a brilliant designer who has hit the mark once again with this incredible series of farm chic. What I particularly like about the fashion is that farm chic seems very estranged from high fashion. Take a look at these phenomenal images and tell the community what you think about them. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 65% | Activity: 55% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Redneck Chic Couture:** Vivienne Westwood's rebel 'redneck gone punk' men's line hints at an opportunity to disrupt the traditionally high-fashion runways by mixing eccentric styles with more grounded looks. - **Farm-inspired Fashion:** Designers can capitalize on Westwood's innovative approach to redefine traditional fashion norms by drawing inspiration from overlooked agricultural motifs and themes. - **Redefining Masculinity:** Westwood's runway display embraces unconventional masculine motifs, providing an opportunity for fashion industry professionals to continue pushing boundaries and redefine masculinity through clothing. ### Where This Applies - **Fashion Industry:** Designers can use Westwood's innovative approach as a starting point to revamp Fashion Week runways and attract new consumers through unconventional styles. - **Farming and Agriculture:** Professionals within the farming and agriculture industries can capitalize on Westwood's farm-inspired runway to promote their products to a new audience. - **Marketing and Advertising:** Marketing teams can use Westwood's runway as inspiration to break from traditional advertising tactics and embrace unconventional, eye-catching campaigns that push the envelope of what is socially acceptable. ## Related on Trend Hunter - [Cowboy-Inspired Runways](https://www.trendhunter.com/trends/louis-vuitton-fw-2024.md) - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [High-End Bridal Collections](https://www.trendhunter.com/trends/vivienne-westwood-bridal-couture.md) - [Reprised Fall Apparel Capsules](https://www.trendhunter.com/trends/shein-reimagines-autumnal-fashion.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Collaborative Fashion-Centric Capsules](https://www.trendhunter.com/trends/vivienne-westwood-and-palace.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Avant Garde Seasonal Fashion](https://www.trendhunter.com/trends/brucolic.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md)