# Vibrant Hipster Baggage Ads The Vivienne Westwood Fall/Winter 2012 Accessory Campaign is Hipster By Jana Pijak | Published 2012-10-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/vivienne-westwood-fallwinter-2012-accessory References: [fuckingyoung.es](http://fuckingyoung.es/vivienne-westwood-accessories-fallwinter-2012-campaign/) & [viviennewestwood](http://www.viviennewestwood.co.uk/) Ehren Dorsey stars in the [Vivienne Westwood](https://www.trendhunter.com/trends/vivienne-westwood-and-palace) Fall/Winter 2012 accessory ad campaign. The model is lensed by photographer Joachim Mueller Ruchholtz, who captures him in an eclectic in-studio portrait series. Ehren is outfitted by stylist Caroline Newell, who dresses him in rugged pieces from the famed British designer’s latest [menswear collection](https://www.trendhunter.com/trends/luxury-menswear-campaign). The model’s manly ensembles are paired with an abundance of functional and hipster-chic baggage ranging from [leather messenger bags](https://www.trendhunter.com/trends/100-years-of-meisterstck) to colorful totes. The Vivienne Westwood Fall/Winter 2012 accessory campaign exudes an eclectic edge, staying true to the designer’s bold signature aesthetic. Model Ehren is rough and rugged while maintaining a strong sense of personal style. This youthful advertorial spread is classically chic without losing its rock-and-roll flavor. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 58% | Activity: 78% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Eclectic Baggage:** The use of colorful and functional baggage in fashion campaigns presents an opportunity for designers to create unique and bold designs that stand out from the competition. - **Hipster-chic Aesthetic:** The incorporation of hipster fashion into mainstream advertising campaigns presents an opportunity for fashion retailers to reach younger consumers and create unique marketing campaigns. - **Rugged Menswear:** The use of rugged fashion in advertising campaigns presents an opportunity for designers to create functional and stylish clothing that appeals to the needs and lifestyles of modern men. ### Where This Applies - **Fashion:** The fashion industry can incorporate eclectic baggage and hipster-chic aesthetic into their campaigns to attract younger audiences and create unique designs that stand out among competitors. - **Retail:** The retail industry can capitalize on the use of hipster-chic fashion in advertising campaigns to create marketing strategies that resonate with younger consumers and drive sales growth. - **Lifestyle:** The lifestyle industry can create products that appeal to the rugged menswear aesthetic, targeting consumers who want functional and stylish clothing that suits their active lifestyles and needs. ## Related on Trend Hunter - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [City-Themed Luxury Fashion Campaigns](https://www.trendhunter.com/trends/back-to-the-city.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Celebrity-Backed Luxury Menswear Campaigns](https://www.trendhunter.com/trends/luxury-menswear-campaign.md) - [Modern-Day Travel Campaigns](https://www.trendhunter.com/trends/modernday-travel.md) - [Star Studded Luxury Campaigns](https://www.trendhunter.com/trends/star-studded.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md)