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# Baggy Ruffian Fashions
The Vivienne Westwood Fall 2013 Menswear Collection Embraces Badboys

By Katie Pagnotta | Published 2013-01-21 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/vivienne-westwood-fall-2013
References: [style](http://www.style.com/fashionshows/review/F2013MEN-VWESTWOOD) & [viviennewestwood](http://www.viviennewestwood.co.uk/shop/)

The [Vivienne Westwood](https://www.trendhunter.com/trends/vivienne-westwood-and-palace) Fall 2013 menswear collection is an outlandish mixture of fashions for British bad boys.

The glorious Vivienne Westwood is a feisty ginger-haired designer. She has been in the fashion business for decades and continues to churn out edgy and [punk-influenced fashions](https://www.trendhunter.com/trends/the-war-of-the-three-kingdoms) for men and women. Her Fall 2013 men’s collection is an ode to brutality and masculinity.

The series is made up of slouchy garments juxtaposed by structured pieces. Highlights of the stupendous debut include [over-sized two-tone bomber jackets](https://www.trendhunter.com/trends/studio-nicholson-fw25), bold typographic ponchos, multicolor sleeved cardigans and an array of grungy looks for contemporary men. Westwood styled the models to appear to have beaten up faces and was going for a rugged aesthetic. The Vivienne Westwood Fall 2013 menswear collection is Brit, bold and a modern take on weather-beaten attire.

## Trend Insights (Trend Hunter)

- Score: 3.1/10
- Popularity: 69% | Activity: 15% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### Key Themes Behind This Trend

- **Punky Menswear:** Opportunity for fashion designers to experiment with punk-inspired menswear designs that embrace masculinity and edginess.
- **Oversized Outerwear:** Opportunity for fashion designers to create oversized outerwear that emphasizes bulk and structure.
- **Weather-beaten Aesthetic:** Opportunity for fashion designers to embrace a rugged, weather-beaten aesthetic in their designs.

### Where This Applies

- **Fashion:** The fashion industry has the opportunity to experiment with punk-inspired menswear designs that embrace masculinity and edginess.
- **Retail:** The retail industry has the opportunity to market oversized outerwear that emphasizes bulk and structure.
- **Marketing:** The marketing industry can promote and showcase the rugged, weather-beaten aesthetic in fashion campaigns.

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