# Fashionista Outfitted Alcohol The Dressed Up Vivienne Westwood Chivas Regal 18YO By Amelia Roblin | Published 2011-02-28 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/vivienne-westwood-chivas-regal References: [luxury-insider](http://www.luxury-insider.com/Current_Affairs/post/2011/02/26/Chivas-Regal-18-Year-Old-by-Vivienne-Westwood.aspx) & [chivas](http://www.chivas.com/en/US/Our-Range/Chivas-18/) A [luxury bottle of scotch whiskey](https://www.trendhunter.com/trends/exclusive-single-malt-scotch-whiskies) can always be further enhanced, and the Vivienne Westwood Chivas Regal 18YO is the perfect example of an exuberantly embellished bottle. Revealed a London Fashion week, the liquor continues the theme that also saw the release of an Alexander McQueen edition of the alcohol. This particular malt whiskey will exist in a mere 2,500 bottles, costing a pretty penny of at least $500 a pop. The [limited edition drink](https://www.trendhunter.com/trends/custom-whisky-blends) comes complete with a [signature box](https://www.trendhunter.com/trends/sophisticated-whisky-packaging) scrawled with the fashion designer's signature and a British purple and red Union Jack robe that wraps the scotch in an elegant tribute to its namesake. Excited to be in on a project that branches out from her usual realm, the creative behind the Vivienne Westwood Chivas Regal has exploited her abilities into another deluxe domain. ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 8% | Activity: 6% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Ultra Luxury](https://www.trendhunter.com/ultraluxury) ## Key Themes ### Why This Trend Is Growing - **Fashion-liquor Collaboration Trend:** Fashion designers collaborating with liquor brands to design luxurious limited-edition bottles and packaging presents an opportunity for disruptive innovation in both industries. - **Exuberant Packaging Trend:** The trend of designing exuberantly embellished and highly decorative packaging for luxury liquor bottles opens the door for disruptive innovation within the packaging and luxury industries. - **Luxury Limited Edition Trend:** Creating high-end limited edition luxury liquor bottles with unique designs and packaging presents an opportunity for disruptive innovation in the liquor industry. ### Industries Being Reshaped - **Fashion Industry:** Collaborating with liquor brands to create limited edition bottles and packaging presents an opportunity for designers to expand their creativity and reach new audiences outside the fashion industry. - **Liquor Industry:** Designing unique packaging and high-end limited edition bottles in collaboration with fashion designers presents an opportunity for liquor brands to stand out in a competitive market and appeal to luxury consumers. - **Packaging Industry:** Designing highly decorative and innovative packaging for luxury liquor bottles provides an opportunity for packaging companies to differentiate themselves and offer unique solutions to liquor brands. ## Related on Trend Hunter - [Whiskey Elegant Leisurewear](https://www.trendhunter.com/trends/chivas-regal-x-falguni-shane-peacock.md) - [Fashion Designer-Approved Luxury Spirits](https://www.trendhunter.com/trends/olivier-rousteing.md) - [Designer-Approved Alcohol Bottles](https://www.trendhunter.com/trends/woodford-reserves-2025-holiday-bottle.md) - [Fashion-Branded Vodka Packaging](https://www.trendhunter.com/trends/crystal-head-vodka-x-joshua-kane.md) - [Extravagant Whiskey Bottle Designs](https://www.trendhunter.com/trends/whiskey-bottle-design.md) - [Opulent Scotch Whiskies](https://www.trendhunter.com/trends/glenfiddich-1.md) - [Scotch Sipping Jackets](https://www.trendhunter.com/trends/scotch-sipping-jacket.md) - [Wine-Inspired Limited-Edition Scotch Whiskies](https://www.trendhunter.com/trends/scotch-whisky.md) - [Luxe Car-Inspired Bottle Designs](https://www.trendhunter.com/trends/the-macallan-horizon.md)