# Year of the Rat Mouse Invades Runway via Vivienne Tam By Going Like Sixty | Published 2008-02-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/vivienne-tam-minnie-mouse References: [blog.fashionwindows](http://blog.fashionwindows.com/?p=356) Rats on the runway! Very appropriate that Vivienne Tam's Fall 2008 collection paid homage to the Chinese calendar [Year of the Rat](https://www.trendhunter.com/trends/maison-margiela-lunar-new-year-collection) by putting [Minni Mouse](https://www.trendhunter.com/trends/disney-x-karl-lagerfeld) on one her creations. It's a sell out because Tam works with Disneyland Hong Kong and helped with their campaign to get tourists from mainland China. Her other creations were [colorful blends of luxe fabrics](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025). **Implications** - Fashion designs are about style, sophistication and elegance, as is evident by many runway shows from the past; however, with many consumers hoping for more casual wear that's simple and stylish, designers are adopting more of a playful attitude. With the incorporation of cartoon imagery and vibrant summery themes, brands can deliver fun fashion for consumers who are seeking more self expression. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 24% | Activity: 1% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **Cartoon-inspired Fashion:** Fashion designers are adopting a more playful attitude with the incorporation of cartoon imagery in clothing and accessories. - **Casual Fashion:** Consumers are seeking more simple and stylish casual wear for self expression. - **Luxury Fashion:** Luxury fabrics and vibrant summery themes are popular in fashion designs. ### Industries Being Reshaped - **Fashion:** Fashion brands have the opportunity to deliver fun and playful designs that meet the demands of consumers who are seeking self expression through clothing. - **Tourism:** Designers who collaborate with tourism campaigns have the potential to reach a wider audience and increase sales. - **Entertainment:** Collaboration between fashion designers and entertainment companies can lead to unique and eye-catching designs that appeal to a wider audience. ## Related on Trend Hunter - [Luxury Lunar Year Capsules](https://www.trendhunter.com/trends/luxury-lunar-year.md) - [Back-To-School Disney-Inspired Fashion Lines](https://www.trendhunter.com/trends/forever-21-x-disney.md) - [Lunar New-Year Luxury Fashion](https://www.trendhunter.com/trends/year-of-the-snake-collection.md) - [New Year-Themed Luxury Campaigns](https://www.trendhunter.com/trends/gucci-tiger.md) - [Gritty Rodent-Inspired Boots](https://www.trendhunter.com/trends/ratboot.md) - [Elegant New Year-Inspired Fashion](https://www.trendhunter.com/trends/alexander-wang-2024.md) - [Cartoon Mouse Carrying Capsules](https://www.trendhunter.com/trends/loungefly-1.md) - [Inaugural New Year Fashions](https://www.trendhunter.com/trends/maison-margiela-lunar-new-year-collection.md) - [Chinese Tradition-Celebrating Accessory Collections](https://www.trendhunter.com/trends/2025-chinese-new-years.md)