# Crocheted Couture Collections Vivienne Tam Fall 2014 Ready-to-Wear Boasts Chic Granny Vibes By Ashley Noelle Lesiak | Published 2014-02-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/vivienne-tam-fall-2014-readytowear References: [style](http://www.style.com/fashionshows/complete/F2014RTW-VTAM) Although the designer claims that the overarching inspiration for the Vivienne Tam Fall 2014 Ready-to-Wear collection was the 70s, you can clearly see elements that harken back to the old world. While 70s-inspired fashion is nothing new, and the success of American Hustle is bringing back the look, Vivienne Tam does it in a unique way. If you look past the brown leather and kaleidoscopic russets, you'll see flowers, lace and doily-like fabrics. At the beginning of the show, green flowers that look vaguely Celtic are used as design details on a number of pieces. Moving forward in the Vivienne Tam Fall 2014 Ready-to-Wear collection you can see lots of crocheting. Multiple garments were made entirely of the technique. That might sound a little old-lady-like, but the different colors and designs of the dresses and skirts make them interesting enough to be worn and worked by all. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 65% | Activity: 43% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Key Themes Behind This Trend - **Granny-chic Fashion:** Designers should consider using vintage-inspired fabrics and techniques in their collections to appeal to the growing market of consumers who appreciate unique and nostalgic fashion. - **Revival of Crochet:** The resurgence of crocheted garments and accessories presents an opportunity for textile and apparel companies to experiment with new and innovative designs using this traditional technique. - **Retro Flower Power:** Fashion brands can capitalize on the popularity of 70s-inspired fashion by incorporating floral designs into their collections in subtle and unique ways. ### Where This Applies - **Fashion:** Fashion designers should consider incorporating traditional crochet techniques and vintage-inspired fabrics into their collections to attract a growing market of consumers who appreciate unique and nostalgic fashion. - **Textile and Apparel Manufacturing:** The revival of crocheted garments and accessories presents an opportunity for textile and apparel companies to experiment with new and innovative designs using this traditional technique, potentially creating a new market for handmade, high-quality crocheted products. - **Floristry:** Flower shops and delivery services should leverage the popularity of 70s flower designs to promote their products, potentially targeting a niche audience who appreciate vintage-inspired floral arrangements. ## Related on Trend Hunter - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Reprised Fall Apparel Capsules](https://www.trendhunter.com/trends/shein-reimagines-autumnal-fashion.md) - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [High-End Bridal Collections](https://www.trendhunter.com/trends/vivienne-westwood-bridal-couture.md) - [Retrospective Chic Fashion Capsules](https://www.trendhunter.com/trends/prefall-2026-collection.md) - [Comfortable Sophisticated Knit Fashion](https://www.trendhunter.com/trends/kerisma-knits.md) - [Modern High-Fashion Dresses](https://www.trendhunter.com/trends/terani-couture.md) - [Playful Crochet Collections](https://www.trendhunter.com/trends/crochet-collection.md)