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# Swedish Artisan Beds
Hästens' Luxurious 'Vividus' Bed Took Over 320 Hours to Create

By Laura McQuarrie | Published 2016-04-22 | Luxury
Source: Trend Hunter, https://www.trendhunter.com/trends/vividus
References: [luxurylaunches](http://luxurylaunches.com/home_improvement/could-this-be-the-most-luxurious-bed-in-the-world.php) & [hastens](http://www.hastens.com/en)

'Vividus' is the name of a new bed that Swedish company Hästens unveiled during this year's Salone de Mobile.

True to tradition, the £100,000 bed was crafted by specialized artisans, who put more than 320 hours into the making of this luxury home furniture piece. The bed features hand-sewn layers of horsehair and cotton, as well as a redwood pine frame with wood that comes from Sweden shaped by artisan techniques that are centuries old. The entire bed can be identified as a Hästens original by its use of the brand's signature blue and white checkered fabric.

The rise of smart gadgets is creating space for many new high-tech bedding products to be created, but most seem to pale in comparison to the level of craftsmanship that can be seen on this Vividus bed.

## Trend Insights (Trend Hunter)

- Score: 3.8/10
- Popularity: 53% | Activity: 53% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Ultra Luxury](https://www.trendhunter.com/ultraluxury)

## Key Themes

### What's Driving This Trend

- **Artisanal Luxury Furniture:** Companies can invest in specialized artisans to create custom high-end furniture pieces that stand out from mass-produced products.
- **Traditional Craftsmanship:** Consumers are willing to pay a premium for products that are made using traditional techniques, creating a market for high-end luxury products like the Hästens' 'Vividus' bed.
- **Sustainable Luxury:** As the world becomes more environmentally conscious, there is a growing demand for luxury products that are made using eco-friendly materials and sustainable practices like the sustainable redwood pine used in the 'Vividus' bed.

### Who This Affects Most

- **Luxury Furniture:** The luxury furniture industry can create unique, handcrafted products like the 'Vividus' bed that offer a premium experience.
- **Sustainable Materials:** Companies that specialize in sustainable materials can provide eco-friendly options for high-end furniture pieces.
- **Artisans:** Artisans have the opportunity to showcase their skills and provide unique furniture pieces that offer a premium, customizable experience.

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