# Habit-Changing Boxed Waters 'Vivid Water in a Box' Promotes Cardboard Packaging Over Plastic By Katherine Pendrill | Published 2017-04-12 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/vivid-water-in-a-box References: [waterinabox](http://www.waterinabox.co.uk/) & [facebook](https://www.facebook.com/waterinabox) Following in the footsteps of 'Boxed Water is Better,' a UK-based company called 'Vivid Water in a Box' is continuing the crusade to promote [cardboard packaging over plastic](https://www.trendhunter.com/trends/amazon-packaging). Vivid Water in a Box is an eco-conscious spring water company that encourages consumer to break their habit of buying plastic water bottles. Instead of plastic, Vivid Water in a Box uses [paperboard packaging](https://www.trendhunter.com/trends/elopak-paperboard), which is made from carbon-neutral wood, The material is 100% renewable and all the wood-processing byproducts are used to create renewable bio-energy. The boxes are also 100 percent recyclable due to the use of water-based inks. As a result, each box of water has a significantly lower environmental footprint than plastic bottles. With a growing number of millennial consumers interested in adopting more eco-friendly practices, Vivid Water in a Box is a perfect alternative to environmentally damaging plastic water bottles. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 84% | Activity: 74% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Shift Towards Eco-conscious Packaging:** Vivid Water in a Box promotes the use of paperboard packaging as an alternative to plastic, tapping into the trend of eco-friendly practices. - **Rise of Cardboard Packaging:** The cardboard packaging industry is gaining traction as companies like Vivid Water in a Box emphasize its benefits over plastic packaging. - **Increasing Demand for Sustainable Products:** Vivid Water in a Box caters to the growing consumer demand for sustainable products by offering cardboard packaging for their spring water. ### Where This Applies - **Beverage Industry:** The beverage industry can take advantage of the trend by incorporating eco-conscious packaging options like cardboard to attract environmentally conscious consumers. - **Packaging Industry:** The packaging industry has an opportunity to innovate and develop more sustainable materials and designs, driven by the shift towards eco-conscious packaging. - **Environmental Sustainability Industry:** The environmental sustainability industry can support and partner with companies like Vivid Water in a Box to promote the use of renewable, recyclable packaging materials for various products. ## Related on Trend Hunter - [Eco-Conscious Canned Water](https://www.trendhunter.com/trends/wenlock-spring.md) - [Ready-to-Drink Seawater Cartons](https://www.trendhunter.com/trends/deep-water.md) - [Sustainable Natural Wine Boxes](https://www.trendhunter.com/trends/sustainable-natural-wine.md) - [Carton-Packaged Watermelon Waters](https://www.trendhunter.com/trends/boxed-water-watermelon.md) - [Adhesive-Held Water Multi-Packs](https://www.trendhunter.com/trends/vilsa.md) - [Sustainable Cardboard Cartons](https://www.trendhunter.com/trends/yazoo-kids.md) - [Paperboard Supplement Packaging](https://www.trendhunter.com/trends/paper-based-canister.md) - [Miniature Glass-Free Wine Packaging](https://www.trendhunter.com/trends/mud-house-mini-box.md) - [Space-Saving Hydration Solutions](https://www.trendhunter.com/trends/flat-water-bottles.md)